How Business Insider's AI-based paywall strategy increased conversions by 75%

September 25, 2024

How Business Insider’s AI-based paywall strategy increased conversions by 75%

Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence at the Digiday Publishing Summit.

Additional coverage:

This week’s Digiday+ Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.
Hearst Magazines has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy.
TikTok has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for.
Billups, an out-of-home specialist managed services media agency, is expanding on the acquisition of a Malaysian company, and has tapped a former Dentsu executive to oversee its growing APAC business potential.
Although gaming continues to grow in popularity, very few esports teams have managed to turn a profit. The Sentinels team believes it’s almost there.

Other things to know about

The countdown is on for the Digiday Media Buying Summit, taking place October 15-17 in Palm Springs. Join us and leverage our 8-Minute Meetings to maximize your networking and connect with industry leaders from Albertsons, Canvas Worldwide and more.
According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. Sponsored by Marigold.
Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. Sponsored by Klavyio.

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