DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?
September 20, 2024

DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?

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  • Just announced: Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards. Check out the full list here.
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Top Stories
Ivy Liu
Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?

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Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in.

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Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness.

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The DMEXCO chatter has reached a consensus: “founder mode” isn’t inherently bad.

Innovations in AI are paving the way for the tech to become the new norm for all advertisers running programmatic advertising.

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Discord is still in the early days of its push into advertising, but marketers who are already active on the platform see lots of potential in the future.

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As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative.

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Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers’ in online and offline shopper ecosystems.

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Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton.

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