CXL - How to do Price Increase Emails Right

Pricing matters more than ever. Monetization is a huge part of startup success, but it’s often overshadowed by other growth tactics such as acquisition. Many companies miss out on the bigger gains that can be achieved through pricing and monetization strategies.

In this CXL Feed, product growth consultant Rosie Hoggmascall teaches you how to communicate your next pricing change effectively.

👇 Here are the key takeaways: 

🔴 Let people know ahead of time: Always inform your users about price changes in advance. Don’t send automated, generic, and impersonal notifications.

🔴  Be transparent and human: Give context, clearly explain the reasons behind the change, and use an authentic tone, ideally from the CEO or founder.

🔴 Get to the point: Avoid long explanations or the company’s backstory. Customers want to know the new price, when it will take effect, and why it’s happening quickly and clearly.

🔴 Communicate the value: Don't just blame inflation. Explain where the extra money will go and how it will add value to your customer. This builds trust for the user and reiterates your value proposition.

Effectively communicating your price increase can strengthen your brand and user relationships.

Dive into the full lesson for more.

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