GrowthHackingIdea - One word, one emphasis: +20% increase

A research study you can try on your own product:

Set up a free trial program that customers can sign up for and test it between two phrases:

1. “a $5 fee”
2. “a small $5 fee”

The second phrase was able to increase sign-up rates by over 20%.

They found that the emphasis on the “small” fee made it much easier to deal with for “tightwad” customers.

Source: www.copyblogger.com


Cheers,
Charlie Patel ;)



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