How we got +300% people to read our content

A basic A/B test. 2 posts, exactly the same, but:

1. The first started with a simple story that led into the “meat” of the content.
2. The second was with a no-nonsense intro that jumped right to the point.

The result? The post with the story had nearly 300% more people read all the way to the bottom!

When we hear stories, our brain acts as if we’re living them: "Once upon a time there was [a hero]. One day [a challenge]! ...Goals ... A Moral."

Source: blog.bufferapp.com


Cheers,
Charlie Patel ;)



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