Everyone quits the marketing agency business route because of one main issue:

Not being able to sign your first client.

The thing that sucks about it is it’s the same thing when applying for jobs.

Every job listing says “5 years of experience required”

Yet you have no way to even get your hands on that experience in the first place.

Meanwhile, some people are able to close deals back to back like myself.

So how do you actually sign your first client when you don’t have case studies or testimonials?

Well I’m not gonna sit here and say anyone is gonna pay you $3K to $5K when they don’t know if you’re gonna actually get them results or not.

So your goal here is to actually get your hands on a case study someway somehow.

One you have that you can leverage it to start closing deals like clockwork.

I’m gonna recommend you 2 main routes so keep reading:

Route #1: Leveraging Yourself

Caveat: This only works for very specific offers AND it requires you to have become well-versed in your high income skills

This is where you become your own test monkey any get results for yourself.

You yourself are the most importance social proof first and foremost.

Would you take fitness advice from someone whose out of shape? Probably not.

Same thing applies here.

If your skill is ghostwriting or content writing, you should scale your own Twitter & LinkedIn follower ocunts.

If your skill is YouTube Organic, you should scale your own YouTube channel.

If your skill is lead generation, you should generate your own leads (who you can then pitch to).

If your skill is media buying, you should scale your own eCom brands.

You get the idea.

This is how you become your own case study.

This is what I did.

I own a digital marketing agency where I build people’s personal brands.

But in order for anyone to trust me to build theirs, I had to build my own.

Here’s the kicker: I didn’t go out and start looking for the clients primarily.

Clients starting coming to me because I already built my follower-base up.

So they understood they could trust me because my own account was the guinea pig which had a proven process.

And so they wanted the process for themselves.

Shane Hummus for example built his YouTube channel to 6 figures a month before he started offering it as a service to other people.

Jordan Bazouzi scaled his marketing agency to figures a month before teaching others how to do it inside of his inner circle offer.

We also teach people how to build and scale a marketing agency from complete scratch to $10K/month without any guesswork or spending an arm and a leg:

You can also use your own successful guinea pig tests to outreach people on platforms like Twitter, LinkedIn, and Instagram —

By saying “Hey I did this for my 3 YouTube channels and I can do it for you”

If you run something like a short form content agency, here’s a framework I’d use:

- Make a list of 100 potential clients you want to work with who post long-form YouTube videos

- Make short form clips out of their YouTube videos

- DM them those clips

- Get them to post it

- Keep sending them until they’re willing to pay you

If you do landing pages you can do this with people who have shitty websites.

If you do email marketing you can do this with people who write garbage emails.

You get the idea.

Route #2: Making Use of Your Influence

You ever heard of the saying “I know a guy who knows a guy who knows a guy”?

That’s the sphere of influence.

And that’s exactly what you need but with a friend group.

Your friend group has a friend group, that friend group has a friend group, and so on and so forth.

That first initial sphere (your friend group) gives you access to other spheres and friend groups you can leverage.

If you know 10 people who know 10 people, that’s 100 potential prospects.

So this might be bad news for you introverts:

You’re gonna have to go out there and make friends.

Not network. Not “connect” with people.

I mean make friends like how you did in high school.

I became friends with Dan Koe, Cold Email Wizard, Cardinal Mason, and Dan Go all back when we first started on Twitter.

The LinkedIn/Twitter growth program I have my clients on right now gets people social proof and puts them in front of their perfect prospects in as quick as 30 days:

We were just like a friend group in high school.

We had our own group chat.

We made jokes, laughed, had fun, etc.

But most importantly, they vouched for me in the space and gave me social proof on the timeline.

That’s how you expand to other spheres of influence — where you can come across potential clients who trust you solely because of social proof.

The framework for speaking to those potential clients is as follows:

1. Start a conversation

2. Ask them questions about what they’re building

3. Identify problems through your questions

4. Offer a solution (your service)

If you want your friends to really vouch for you then you can take them on as your first clients for free.

Do your friends a favor and get them results with your high income skill in exchange for some case studies.

You can return the favor too and both of you end up winning in the long run.

Tips

If you’re in a tight spot and need to get your hands on cash as quickly as possible.

There’s a bold play you can do here: Which is a guarantee.

The best way to get someone to take the leap and pay you those 4 figures is to take all of the risk for yourself.

There’s a couple ways you can do this:

1 - A revenue share in which you only get paid from new business that YOU bring in

This is essentially a “we don’t get paid unless you get paid”

2 - Giving them all of there money back AND MORE

You give them a refund plus interest.

This is basically a “You WILL profit no matter what”

3 - Offer them a free trial with an agreement

This is basically you saying you’ll do the service for free BUT if they get results then they have to pay you.

An example of this is “We will get you triple the amount of books calls you’re getting every month. You only pay for the ones that are qualified and show up.”

4 - Offer to work with them until they get the result they paid for

This one’s the least likely to pull off, but it’s probably the best case scenario.

You’re basically saying “If I don’t get you the promised result, I’ll work for free until you get it”

5 - Join the Utopia

This is honestly the simplest path and gets you in front of all the advice I gave today.

You can meet people you can work with and get case studies from.

You can meet people who run the same or similar offers as you and have them give you first-hand advice so you can get there quicker.

And you expand your sphere of influence to the most leverageable community on the planet.

I actually recently created a free training that details how to get your first client using your personal brand which was created USING the Utopia.

You can check it out here:

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