tl;drMarketing - tl;dr Marketing May 21st - 2020 Issue

Digital Marketing News Roundup

May 21st - 2020

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Today\’s digital marketing roundup includes news that Google Doesn’t Treat User Generated Content Different From Main Content, Twitter Is Testing a Feature That Limits Who Can Reply to Tweets and more.

SEO

Google Doesn’t Treat User Generated Content Different From Main Content

I always assumed things like comments on a page has less weight than the main content on the page, I assumed Google is smart to pick things that are editorially added on a page and [..]

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Social Media

Twitter Is Testing a Feature That Limits Who Can Reply to Tweets

Twitter has begun testing a new setting that lets users limit who can reply to tweets. This is a test so not everyone will have access to it right away. There are 3 options: Everyone, [...]

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General

Is This New? Google Analytics Adds a Bunch of Pre-Defined Search Queries in Analytics Intelligence

I am not sure if this is new but it looks like you can now simply click on predefined search queries to get quick insights about your Google Analytics data.

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SEO

Physical Address vs. Mailing Address in Location Panel in SERPs

There is a major difference, as far as ranking goes, between what you think your address is (such as your mailing address) and what Google thinks your physical location is. This post from Colan Nielsen [...]

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SEO

Google Published a Post on How They Generate Knowledge Panels

It’s nothing groundbreaking but it gives you a basic overview of Knowledge Panels, Knowledge Graph, they go on to say that Wikipedia is not the only source, how they display it on desktop vs mobile, [...]

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SEO

Google Starts to Ask for and Show Positive and Negative Attributes for Business Reviews

Google is now asking for additional positive and negative attributes about a business when leaving a review in most service area businesses (plumbing, hvac etc). These new attributes show at the top of the review [...]

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