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Vodcasts, or video podcasts, are rapidly growing in popularity.

Here’s the data:

• 33% of respondents claim they like to actively watch a video podcast, up from 30% in 2022.
• Another 31% of podcast consumers express a preference to listen to a podcast while the video is playing in the background or minimized.
• The Spotify content library includes over 250,000 video podcasts, up from 100,000 in 2023.
• On Spotify, over 170 million users have watched a video podcast to date.
• In the US, close to one in three podcast monthly active users on Spotify engage with video.

Check out the comprehensive report on 2024 podcast statistics by Backlinko.

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If you’re managing large datasets for a project, try uploading your sources to Google Labs’ NotebookLM in order to:

• Ask follow-up questions; NotebookLM will cite relevant quotes from the experts in your material.
• Generate study guides, briefing documents, and summaries.
• Turn your documents into deep-dive audio discussions between two bantering AI hosts.

This is a dynamic and interactive way for the busy researcher to better understand source material.

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Let’s get it on the calendar.

…until Squid Game is finally set to return to Netflix for a second season this December.

Yesterday, Johnnie Walker green-lighted (lol) a special version of its Black Label line featuring Easter eggs for fans of the violent Korean satire, like the Striding Man logo, the iconic green tracksuit, and randomized numbers from 1 to 456 (IYKYK).

The release corresponded with a Times Square takeover at 4:56 p.m, a Korean-inspired “456 cocktail,” and a global, co-branded Netflix campaign. Johnnie Walker will also be the official sponsor of “Squid Game: The Experience” in NYC.

Squid Game is on the bloodier side for a brand partnership, but this one is just cool enough to work.