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Relying solely on SEO is no longer enough to stay competitive.

The 75-25 rule of content marketing suggests that marketers should allocate between 25 percent and 75 percent of their efforts and resources to SEO to maintain a healthy balance with creative, original content initiatives.

A diversified content portfolio protects against over-dependence on any single type of content, builds meaningful connections with audiences, and remains resilient against changing search engine algorithms and consumer behaviors.

Benefits of content diversification include:

• Better engagement: Different content types appeal to varied user preferences, boosting engagement.
• Broader reach: Different formats (videos, blogs, infographics) thrive on different platforms, extending audience reach.
• Improved SEO: Diverse content supports keyword optimization, backlinks, and better search rankings.
• Higher conversion rates: Tailored content (blogs, emails, case studies) nurtures leads through the buyer’s journey.
• Long-term value: Repurpose content across multiple formats to maximize ROI and engagement.

How to apply the 75-25 content marketing rule:

1. Conduct a content audit, categorize into SEO-focused and other types, and identify areas needing balance or improvement.
2. Define your content goals (e.g., brand awareness, lead generation) and align them with your broader marketing strategy.
3. Allocate 75% of resources to SEO content if effective, but dedicate 25% to other formats like videos, podcasts, or original research.
4. Create a calendar incorporating both SEO and diverse content, considering audience preferences and key business events.
5. Distribute content across different platforms, matching the format to the strengths of each channel (e.g., YouTube for video, LinkedIn for articles).
6. Track performance (traffic, engagement, conversions) and refine your strategy based on analytics.
7. Use feedback and data to fine-tune content, improving or replacing underperforming types to maintain effectiveness.

Check out the complete guide at Minuttia.

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Micro-editing your resume every time you send it out is smart, but time consuming.

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Simply upload your existing CV, define your career aspirations, add the job description or link where you’re applying, and let Apply AI generate a package of documents tailored to your next gig.

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Actor and boss man Brian Cox has teamed up with Asics in a new campaign against corporate wellness culture. It turns out, uninterrupted desk work isn’t just terrible for your body. It’s also a silent threat to your mental health.

Asics also coordinated a study that found that just 15 minutes of movement during the work day improved mental state by 22.5%.

It’s “Wellness Wednesday,” isn’t it? Grab some free fruit from the break room, go outside, and steal back your 22.5%.