How to touch the hearts of your prospects
According to research, mirror neurons in your brain activate when you “observe” or “imagine” something just as if you were experiencing it first-hand.
When crafting compelling copy, you have to understand what keeps your prospects up at night. You have to speak to a feeling that’s already there, not try to force one on your reader.
When you mix "mirror neurons" and the inner feelings of your prospects - BOOM! The synergistic effect brings you into their hearts.
Source: www.copyblogger.com
Cheers,Charlie Patel ;)
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