GrowthHackingIdea - Case study. Double the donation.

Two phrases used to wrap up a door-to-door donation request:
1. "Would you be willing to help by giving a donation?"
2. "Would you be willing to help by giving a donation? Every penny will help."

Result:
People who were asked the second variation were almost twice as likely to donate. And the best part - they gave just as much as the respondents to the first question!

The researchers concluded: People are more likely to take action when minimal parameters are set.

Source: osil.psy.ua.edu


Cheers,
Charlie Patel ;)



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