GrowthHackingIdea - 2 times better than a good tutorial

Sean Ellis, while at his company Qualaroo, found that their 6 week retention cohorts dropped 50% when they gave people access to the product without a demo (despite a pretty good onboarding tutorial).

It was obvious that people who didn’t get a demo weren’t using the product very effectively. A demo allowed them to show the features and explain the benefits of using those features, increasing retention.

Source: growthhackers.com


Cheers,
Charlie Patel ;)



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