The SWIPES Email

Friday, October 4th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

When reviewing people's websites, a cause of confusing is too many calls to action.

One is fine. 5 is bad, and causes less people to click.

Imagine a street with signage like this: 😬

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Wisdom:

Check this video I did with Greg Isenberg (owner of 5+ agencies) where I go through his agency pages and optimize them:

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Surprisingly this specific image on a page got 20 TIMES more responses than their previous version:

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Interesting:

This is a fun fact:

Around 80% of marriages are where:​
• Partner A: Is an older sibling
• Partner B: Is a younger sibling

There are some exceptions to this rule:​
• An only child is considered an older sibling, but with traits of a younger sibling...so they can go both ways.
• If 7+ years between births, the next child is considered an older sibling.
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Go ahead and run through your mental Rolodex of married people you know, and you'll see MOST of them fall into this! Pretty cool!

*Info from "The Birth Order Book" by Kevin Leman.

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Picture:

Here's a great fiction book I’ve been reading:
Stories Of Your Life And Others - By Ted Chiang

It’s a collection of short fiction stories compiled together:

I'm halfway through and it's been a super fun read!

I get so excited about finding good fiction books because it makes me read more before bed if I'm excited about the book.

I was previously reading this book, Red Mars.....and I just had to TRUDGE through it, and it made reading boring....so I abandoned it halfway through:

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Essay:

This is how I feel when I see too many buzzwords:

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Buzzwords are words that SOUND COOL but mean nothing specific.

For example, if I show you this sentence with a bunch of overly complex words:

...these complex words can stack up into a "shaky pyramid" where you understand less and less the higher you go:

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Instead I could just simply say:

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So remember in your copy to ruthlessly eliminate big buzzwords that mean nothing, and replace them with simple words people understand:

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Splurge:

We're closing our $97/mo plan for the rest of the year to avoid "Last Minute Guy."

Last Minute Guy buys Copywriting Course for all the live re-writing and help, but he does it two days before he needs evvveeryything:

We love doing all the stuff Last Minute Guy asks....but we need more than two days.

Ideally if you're doing Copywriting Course you join for a full year and take your time to slowly absorb information, and work on it in our live forum and Office Hours:

So if you're planning on giving Copywriting Course a "taste" through our low-cost monthly option, now is the time to do it before it goes away!​

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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