The SWIPES Email

Friday, September 27th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

A strategy that many people employ to grab traffic from Google and social media is combine their content into long-form SEO and social content:

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I explain how I personally do it in this video "Top of Feed vs Top of Search" in this video:

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"Top of Feed" means being on top of the social media feed.
​"Top of Search" means being on top of Google.

So which is better? I explain in the video how all of these forms of content get rolled out and work together:

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Wisdom:

In my view there's likely no specific purpose to life. I've always thought this and found it to be very comforting.

The evidence is this:​
There's 10^80 atoms in the universe swirl around, stick together, forming more and more complex things, then destruct.

(That's 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 atoms)!

Only 1-octillion'th of those atoms comprise Earth. That's very little.

The odds us being special and "having a purpose" are very very low.

Now, this isn't depressing. The moral of the story is:
​Enjoy what you’re doing now, this IS the journey!

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Interesting:

I still can't believe Jerry Seinfeld is 70:

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​In my opinion he looks pretty fantastic for 70, and it's very inspiring:

Chris Rock had a great quote on why some people look so great:
​"Being rich is the best lotion." 😂

One thing I've admired about Jerry through the years is he's always been consistent with his health. He's never got too skinny or too fat, he drinks alcohol but not too much, he works out but isn't a muscle head, he has a career but also raises a family.

He seems to have a sense of moderation and consistency that I admire.

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Picture:

I got married this past weekend!!

The whole thing went off perfectly beyond my wildest dreams, and it was awesome.

Ironically since I was getting married I got very few pics of my own, and all the pics are streaming in from friends/photographers etc (Indian weddings are long, multiple event, multi-day, nearly week-long events....so there's a lot) 😂

Here's a little taste from this past Saturday

Here's the horse I rode into the wedding on:

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Getting on the horse:

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I was 9 or 10 feet in the air, and we crossed a bridge with ~3 foot railings, and since everyone was dancing, the whole bridge starting shaking!

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The bride and her crew welcomes me, they watched the Baraat procession as I arrived over the bridge:

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My groomsmen really brought the energy which was fun!

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Some shots hanging out before:

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The religious ceremony:

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We're still in the afterglow of the wedding and I don't want to overshare, so I'll end the photos here!

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Essay:

Living long is cool, but think about how few of your crew would still be around:

• At 10 years old, 99.19% of people your age are still alive.
• At 20 years old, 98.75% of people your age are still alive.
• At 30 years old, 97.24% of people your age are still alive.
• At 40 years old, 95.27% of people your age are still alive.
• At 50 years old, 92.21% of people your age are still alive.
• At 60 years old, 85.41% of people your age are still alive.
• At 70 years old, 72.84% of people your age are still alive.
• At 80 years old, 50.57% of people your age are still alive.
• At 90 years old, 18.30% of people your age are still alive.
• At 100 years old, 0.99% of people your age are still alive.
• At 110 years old, 0.003% of people your age are still alive.
• At 120 years old: Not enough examples to know.

I set my death date at 85 partially because of this. After 80 years old look at that insane drop of people your age who are still alive.

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Splurge:

Q4 is about to start! We've already been preparing so many businesses inside our members areas sales pages, emails etc for the upcoming busiest-quarter-of-the-year.

As always during this time we remove our $97/month plan (so we don't get last minute "DO ALL MY COPY FOR ME THE DAY BEFORE BLACK FRIDAY" people 😂

If you want to hop in at that price point, now is the time!

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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