The SWIPES Email

Friday, September 13th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

I like how this "Swee Kombucha" visually lists out the ingredients inside the bottle:

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I recently posted how RX Bar did an "all copy" redesign and it's a similar vibe!

Credit: Mark Gallo​

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Wisdom:

It's shocking how much short-form video can come out of one long-form video.

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It was the same story before video was so big as well. You'd take one long-form blog post and chop it up into a bunch of smaller pieces of content on social networks:

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Interesting:

In the content-maker world I think there's an interesting debate between which is better:

Top of Search -vs- Top of Feed ?

My personal answer: I think doing BOTH is best! And they actually naturally flow into each other:

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I discuss it here with Ross : Top of Feed vs Top of Search (38:59)​

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Picture:

For creating short video content I've been "interviewing myself" lately and it's worked pretty well!

It's helpful for quick Q&A style questions that don't warrant a full video.

An example of how these turn out:

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Essay:

I use ChatGPT everyday for research and making images, but it frequently “can’t do something for me” bc of guardrails.

So I’ve been copy/pasting every query into X's Grok for a month.

It’s got REALLY good, has little-to-no bias or guardrails, I trust it more for many searches.

Things ChatGPT throttles or gives moderated answers: ​
- Making images if you mention a name or a brand.
- Many health-related searches.
- Searches about intelligence or IQ.
- “Is (controversial figure) bad?”

Here's a small example:

It’s great at many things, but the second you toe into remotely controversial things it gives you human-intervened answers.

I get the need for controls, but I'm starting to just Grok first to avoid wasting time.

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Splurge:

I generally buy every-other iPhone that comes out. So I have a 14 Pro and now the 16 Pro was just released:

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A 512GB model costs $1,299 (I'm sure more with tax etc):

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If I plug $1,299 into this cost analysis calculator it comes to:

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I personally use my phone all day and night for various things, so 12 hours a day is fair to say (even when it's not in my pocket I shout out commands to Siri all the time).

While $1,299 seems expensive for a phone that does SLIGHTLY MORE than your current phone, at 2 years it's $0.18/hour, plus every photo or video you take it slightly better, and it's slightly faster.

I guess it depends on your use case, but for some people splurging on the new phone is advisable!
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Have a great Friday :-) ​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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