Today's Guide to the Marketing Jungle from Social Media Examiner...
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It’s Mysteries Series Week, Reader! Shoutout to all you Poirot fans out there….
In today’s edition:
Do you want to reach more customers on TikTok?
Try Going Live
Live streaming has become a cornerstone of TikTok's content ecosystem. The platform heavily prioritizes live content, and its algorithm pushes live streams to users' For You pages, significantly increasing their visibility and reach.
One way to maximize the effectiveness of your live streams is to encourage viewers to tap the like button frequently during the stream. This interaction boosts the stream's visibility in TikTok's algorithm, potentially exposing it to a larger audience.
What is the sweet spot for the duration of your live streams? You'll need a minimum of 20 minutes, but 45 minutes is ideal for maximum reach and engagement.
Today's advice is provided with insights from Keenya Kelly, a featured guest on the Social Media Marketing Podcast.
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How to Use Google Gemini with Google Docs to Boost Productivity
Ever wish you could combine AI-powered writing in a doc as you're working?
Google Gemini is an advanced AI model designed to understand and generate human-like text across various applications. When integrated with Google Docs, Gemini offers a suite of features that can significantly enhance your document creation and editing processes:
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Text generation: Quickly produce outlines, drafts, and summaries based on prompts or existing content.
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Language enhancement: Improve your documents' grammar, style, and overall readability.
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Research assistance: Access relevant information and sources without leaving your document.
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Creative ideation: Generate new ideas and overcome writer's block with AI-powered suggestions.
The key benefits of using Gemini with Google Docs include time savings, improved content quality, and enhanced collaboration capabilities.
Note: Connecting Gemini with Google Docs requires a paid subscription to Google Workspace.
How to Access Google Gemini in Google Docs
To start using Google Gemini in Google Docs, follow these steps:
Login to your Google account at docs.google.com and open a new or existing Google Doc.
Next, find the "Extensions" or "Add-ons" menu in the top navigation bar and search for "Google Gemini" in the extensions marketplace (if it's not already integrated).
Install the Gemini extension if required.
Once installed or enabled, you should see a new Gemini icon or menu item in your Google Docs interface.
Note: The exact process may vary depending on how Google integrates Gemini into Docs at any given time. Always refer to the most up-to-date instructions provided by Google.
How To Generate Text in Google Docs Using Gemini
In your Google Doc, place your cursor where you want the generated text to appear.
Next, open the Gemini interface within Google Docs, click the "Help Me Write" pencil icon, and enter your prompt into the text box. Click "Create" to generate your text.
If the copy is what you're looking for, click on the "Insert" button to place the text in your doc.
Alternatively, you can click the "Refine" button to adjust the text before you insert it into the document.
How to Edit and Improve Existing Text
Open your Google Doc, highlight the text you want to revise, and click on the "Help me write" pencil icon.
You'll see options to adjust the tone, summarize, bulletize, elaborate on, shorten, or rephrase the selected passage. Choose an option and follow the interface as it leads you through the revision process.
How to Proofread Text
Open your doc, and click the proofreading icon on the right side of your Google Docs toolbar.
You'll see a list of suggested changes based on the proofreading options you select. Accept or modify the suggestions as you see fit.
To customize your proofreading experience in a specific doc, click the "Filter suggestions' dropdown.
Alternatively, click the Proofread settings gear icon to change your preferences across all docs.
Fact Check Your Text
When you’re done writing, editing, and proofreading your work, you can ask Gemini to verify the accuracy of the text.
While in the doc, click the Gemini icon next to your Google avatar. In the prompt, ask Gemini to check your work.
Gemini will identify any inaccuracies, citing sources you can verify.
Troubleshooting
If Gemini doesn't respond or produces incorrect content, try these three options:
Today's advice is provided with insights from Social Media Examiner’s Editorial team.
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Instagram Comments: The platform is rolling out a feature to cross-post a comment as a Threads post. Source: @lindseygamble
Canvas for ChatGPT: OpenAI’s new feature opens automatically when the AI detects a scenario where it could be helpful. Users can also manually activate it by including "use canvas" in their prompt, allowing them to work on existing projects. Writing shortcuts include suggesting edits with inline feedback, adjusting document length, changing the reading level from Kindergarten to Graduate School, adding final polish by checking grammar, clarity, and consistency, and inserting relevant emojis for emphasis. For coding tasks, Canvas makes it easier to track and understand ChatGPT's changes, with plans to further improve transparency in editing. Users can have ChatGPT review their code with inline suggestions, add logs for debugging, insert comments to improve code readability, detect and fix bugs by rewriting problematic code, and even port their code to different programming languages, including JavaScript, TypeScript, Python, Java, C++, or PHP. Source: OpenAI
Google Lens for Search: Google has announced significant updates to its Google Lens application, introducing new features that expand its search capabilities. The most notable addition is the ability to search using video, which is now rolling out in Search Labs on Android and iOS platforms. This new feature allows users to record a short video of what they want to search for rather than being limited to a single image. Additionally, users can now use their voice to ask questions about what they see in real time. The system utilizes Google's Gemini AI model to analyze the video content and provide relevant responses to user queries. Google has also enhanced its photo search feature within Lens. Users can now ask questions about a photo using their voice. This voice question feature is being rolled out globally on Android and iOS, though it's currently only available in English. Source: Google
Google Verification in Search: In a limited experiment, Google is testing a blue checkmark in its search results to help users identify legitimate websites and avoid fraudulent ones. The checkmarks are intended to distinguish authentic businesses from potential copycats trying to exploit well-known brands. When visible, users can hover over the checkmark to see a message explaining that "Google's signals suggest that this business is the business that it says it is." Google determines this authenticity through various means, including website verification, Merchant Center data, and manual reviews. Source: The Verge
YouTube Shorts: Beginning October 15, 2024, creators can upload videos that are up to 3 minutes long. Videos uploaded before this date that are up to 3 minutes long and in a square or taller aspect ratio will remain unchanged. After October 15, all videos meeting these criteria will be treated as Shorts, though the rollout may take a few weeks. Shorts over 60 seconds containing copyrighted content will be blocked, meaning they won't be playable or recommended on the platform. However, creators can edit their videos to remove copyrighted content using YouTube Studio tools. Monetization for 3-minute Shorts will function similarly to current Shorts, except for those blocked due to copyright claims. Regardless of duration, all Shorts will count toward YouTube Partner Program eligibility requirements. Source: YouTube
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Did You Know?
From 1932 to 1960 Lego produced only wooden toys. The company switched to plastic bricks after a warehouse fire in 1960 destroyed most of their wooden inventory.
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