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It’s Sea Otter Awareness Week, Reader! They’re so cute when they sleep holding hands.

In today’s edition:

• 🚪 Today's Tip of the Day is for LinkedIn

• 🔩 AI tools to boost revenue

• New Pinterest tools

• YouTube policy strikes

• 🗞️ Additional industry news from Snap, X, and more

Need to grow your LinkedIn company page followers more quickly? This feature could be the answer…

LinkedIn Auto-Invites

While a traditional page admin can invite 1st-degree connections to follow your Page, super admins of a page with a LinkedIn Premium Company Page subscription can setup auto-invites to automatically invite anyone who engages with your page content but isn't a follower to follow your page. 

To turn on auto-invites:

• Open your Page super admin view and click "Invite to Follow" in the left menu.

• Click the dropdown arrow to the right of “Auto-Invite content engagers."

• Enable the "Automatic invites" toggle.

Today's advice is provided with insights from Michelle J. Raymond, a featured guest on the Social Media Marketing Podcast.

Want to Connect With Other Marketers?

Are you feeling isolated in your marketing journey, Reader? When you attend Social Media Marketing World, you'll find your people and forge valuable connections.

"Not only did the conference speakers have amazing sessions that taught me new ways to do my business… But the CONNECTIONS I made were essential," raved Katie Brinkley.

"One of the greatest things about SMMW is the access to speakers: I learned more from one-on-one conversations with key people than I could have from any session," shared Christine Gritmon.

Dominique Maez shared, "I was able to network with more than five people, and I am extremely introverted, so for me, this was a big accomplishment." 

Don't miss this chance to expand your network. Grab your All-Access ticket now!

I'm ready to find my people.

AI Tools for eCommerce

Are you looking to leverage AI to boost your eCommerce sales? Want to know where to apply AI for the most significant impact?

In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect with customers and optimize their operations.

One of the most significant impacts of AI for eCommerce is its ability to deliver highly personalized experiences made possible by AI's ability to analyze vast amounts of data from customer interactions, including:

• Clicks

• Impressions

• Conversions

• Add-to-cart actions

Use the eCommerce Equation

To understand and optimize your online retail performance, you need to figure out where AI can significantly impact your results. 

For example, do you need to optimize for traffic—increasing the number of visitors to your site, AOV—encouraging customers to spend more per order, or conversion rate—improving the percentage of visitors who make a purchase?

The eCommerce Equation can reveal where you should focus your efforts:

GMV (Gross Merchandise Value) = Traffic x AOV (Average Order Value) x Conversion Rate

After you identify what you need to optimize for, you can consider AI tools and optimizations through the lens of this equation to see how incorporating them could impact these core metrics. Here are three types of tools to consider:

AI-Powered Tools to Improve Your eCommerce Results

Several AI-powered tools are reshaping the eCommerce landscape. Here are six types to consider.

AI-Powered Email Marketing Tools

Platforms like MailChimp and Movable Ink use AI to:

• Segment customers based on behavior and preferences

• Personalize email content based on the customer's journey

• Adjust messaging for different stages (e.g., abandoned cart, frequent browser, new customer)

AI-Powered Chatbots and Virtual Assistants

Tools like Finn by Interplay offer AI-powered chatbots that:

• Guide customers through the purchasing process

• Suggest complementary products to increase AOV

• Provide personalized recommendations based on customer preferences

AI-Powered Sales Engagement

Apollo.io is an AI-driven platform that enhances sales processes and customer outreach, which is particularly valuable for B2B eCommerce:

• Crafting AI-generated, personalized outreach messages.

• Gathering and analyzing vast amounts of data about potential customers, providing sales teams with rich, actionable insights.

• Create and optimize personalized email sequences based on customer behavior and preferences.

• Predictive lead scoring

• Analyzes campaign performance and suggests improvements.

How to Measure the Impact of AI-Powered Solutions in Your Business

Tracking the progress of your efforts using quantitative metrics is crucial to knowing whether AI is working for you. While there's no universal benchmark for success, looking at the overall impact on your business rather than individual metrics will help assess whether AI is helping or hindering your sales:

• Compare your GMV, traffic, AOV, and conversion rates before and after implementation

• Consider customer satisfaction metrics like NPS scores, ratings, and reviews

• Evaluate employee satisfaction, as AI can often streamline processes and improve work experiences

Today's advice is provided with insights from Sharon Gai, a featured guest on the AI Explored podcast.

Pinterest Collages: Pinterest has announced two new features related to collages. Collage Remixing lets you allow others to remix your collages and use them as templates or starting points for their creations. The collage remixing feature is now available globally on iOS and Android devices wherever Pinterest is accessible. Collage Sharing lets you convert your collages into dynamic videos that can be downloaded and shared on various social media platforms. Source: Pinterest

Snapchat My AI: The platform's CEO confirmed its chatbot will integrate with Gemini. Source: PR Newswire

TikTok Subscriptions: The platform announced the rollout of the LIVE Subscription offering to include eligible non-LIVE creators in certain regions. They will be made available to additional markets over the next few weeks. Content creators can design their Subscription packages with three distinct tiers, choosing benefits that align with their unique style and community needs, such as exclusive communication channels, members-only content, community recognition, and tailored rewards. Source: TikTok

X Block Button: The platform reportedly plans to eliminate the existing block feature, potentially allowing public account posts to remain visible even to previously blocked users. Per Elon Musk, "The block function will block that account from engaging with, but not block seeing, public posts." Source: @Nima_Owji and @ElonMusk via X

YouTube Community Violations: YouTube is testing a new feature that allows creators to edit content that has been age-restricted or removed due to certain Community Guidelines violations. If creators address the problematic portions of their videos, the age restriction may be lifted, or the video may be reinstated on the platform. Eligible creators will have the option to revise their content directly in YouTube Studio using a video editor. After making the necessary changes, YouTube's policy team will review the updated version and adjust their policy decision accordingly. Creators can appeal decisions instead of making edits if they prefer. Source: Google

Did You Know?

Postcard collectors are called deltiologists.