Today's Guide to the Marketing Jungle from Social Media Examiner...
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In today’s edition:
Has your YouTube video been removed or age-restricted? Want to correct the content without uploading a new version of the video? YouTube is testing a new way to help!
Use Revise Content
First, locate the video. If you can test this new revision tool, you'll see the Revise Content option next to it.
Tap to open it, then use the Video Editor Tools to Cut, trim, or replace sections of your video that violate Community Guidelines.
Save your changes and tap on Submit for Review.
It may take some time to hear back from YouTube, so check for updates in Studio.
If your edits are successful, the age restriction may be removed, or your video will be live again.
If neither of those things happens, you can still choose to appeal.
Today's advice is provided with insights from Social Media Examiner’s Editorial team.
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ChatGPT vs Google Gemini: Which AI Tool is Best for You?
Two of the most popular AI tools right now are ChatGPT and Google Gemini.
If you're trying to decide which best serves your needs, here's a simple guide to help.
What are ChatGPT and Google Gemini?
ChatGPT is a language model that helps you create content, answer questions, and generate ideas. Think of it like a virtual assistant that can handle writing tasks, summarize information, and provide recommendations. You can type in a question or request, and it'll give you a human-sounding response.
Google Gemini is a new AI tool that aims to provide a more well-rounded set of capabilities by combining Google's vast search engine data with advanced AI. While it shares similarities with ChatGPT, Gemini is designed to integrate closely with Google's existing products like Google Search, Docs, and Gmail.
At their cores:
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ChatGPT is ideal for general brainstorming, creative writing, and idea generation.
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Google Gemini is best for research, pulling up-to-date data, and fact-checking.
Let's look at how two scenarios play out with each tool.
Use Case: Write an Email
With ChatGPT, you can quickly create emails for different situations, saving time and ensuring you always have a polished, professional response.
Imagine you need to write a customer email. ChatGPT can help you by writing the entire email based on your preferred tone and style. You could ask it, "Write an email apologizing for a product delay," and it will deliver a professional response within seconds.
Write an email apologizing for the delay in the shipment of the product. Make it professional and reassuring. Mention that we are working on the issue and offer a discount on their next order as compensation.
While the draft is complete, you can easily tweak details like the customer's name, the discount percentage, or your contact info.
With Google Gemini, the experience can feel more integrated into your workflow. Since it's connected to Gmail, Gemini might suggest responses based on the content of your previous emails or provide real time suggestions as you type.
As you open an email, Google Gemini can automatically analyze the text and suggest possible responses.
For instance, it might provide options like:
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"We apologize for the delay in your order and are actively working to resolve it."
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"Your order is currently being processed, and we expect to ship it by [insert date]."
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"Thank you for your patience; here's an update on your order."
Google Gemini can also pull information from your Gmail history, suggesting phrases or details that align with how you've responded to similar emails in the past. For example, if you've often apologized for delays with a specific phrase, Gemini might recommend it again.
If the customer mentioned an order number, Google Gemini might suggest pulling that detail into your reply and prompt you with something like:
It can also suggest adding links to tracking information or including attachments if needed.
Use Case: Research a Topic
If you're researching trends in social media marketing, you might use ChatGPT to generate a high-level overview. However, ChatGPT (especially the free version) doesn't have real-time web access, so it might miss the latest trends.
On the other hand, Google Gemini will pull up the latest articles and data from the web. Because of its connection to Google Search, Gemini could directly reference studies, stats, and even recent blog posts.
After giving a summary, Gemini can automatically reference current reports and links, such as:
You can click to view these sources directly, ensuring the data is accurate and based on up-to-the-minute research. And, if you're unsure about specific claims.
You can also ask follow-up questions, like: "What industries are seeing the most success on TikTok in 2024?" Gemini will then pull relevant insights from the web, sharing up-to-date examples.
Which Should You Use?
It really depends on what you need.
If you want a creative assistant, ChatGPT is better suited for tasks that require content generation and brainstorming, such as writing blogs, creating marketing copy, or even creating social media captions.
If you need reliable, real-time information, Google Gemini is a more robust choice. It can handle research tasks where the latest data and facts are critical. If you're working inside Google tools like Docs or Gmail, Gemini's suggestions can also save time by offering relevant insights as you go.
Test them both to see which fits into your daily workflow and consider using each for specialized tasks.
Today's advice is provided with insights from Social Media Examiner’s Editorial team.
NotebookLM: Google has announced significant updates to its AI note-taking and research assistant. One of the key updates is the ability for users to get summaries of YouTube videos and audio files, allowing users to extract key points from video content and generate insights from audio recordings of study sessions or projects. Additionally, NotebookLM now supports audio files such as .mp3 and .wav formats, alongside its existing support for various document types. Another notable enhancement is the expansion of the Audio Overview feature. Users can now share AI-generated audio discussions with others through a public URL. This feature allows professionals to create and share summaries of web pages, resumes, and presentations with employers, colleagues, or clients. Google has also expanded NotebookLM's availability to more than 200 countries, with Japan emerging as a significant market outside the United States. Source: Google
Threads URL: TechCrunch has confirmed that Meta owns the threads.com URL. Source: TechCrunch
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