The SWIPES Email

Friday, October 18th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

The goal of a sale is to get people to take action, but first you have to get their attention:

Wisdom:

Google Docs now has tab support, this is huge!

Now a simple Doc can keep all your notes organized in one place. No need for 5 different Docs for a project.

Already I've consolidated a bunch of docs together, revised a book Doc to separate the chapters with tabs, and was able to combine a bunch of random Docs on my bookmarks into one.

So much better!

Interesting:

I think the years 2025 -to- 2030 sounds like a nice round number set of years to plan out.

Here's how I'm doing it:

I'm then listing out things I wanna accomplish in those years, like:

• 2025: Pet a dog, ride a rollercoaster, eat a Cheeto.
• 2026: Stuff.
• 2027: Stuff, stuff.
• 2028: Stuff, stuff, stuff.
• 2029: Stuff, stuff, stuff stuff.
• 2030: What I want to accomplish by this time.

....you get the point!

Some interesting questions to ask yourself could be:

What things you want to have? (Car, house, etc).
What lifestyle you want to be living? (Wild, wholesome family).
How much money you want to have ($10,000 saved? $10m saved? 1B saved?)

It's nice to have these goals and then be able to "work backwards."

Picture:

I like this concept:

The funny thing about this.....is every once-in-a-while an actual magic formula comes out.

Something like Ozempic that can lose weight for you.
Something like ChatGPT that can write for you.

...but they most often have some downsides and eventually people have to go back to the healthy habits.

Essay:

My favorite thing to do is "Work Backwards" on a goal. It's simple:

Step 1.) Make a goal.
Step 2.) Work backwards to see how to accomplish it.

So if I want to write 10 chapters of a book by the end of the year, it's easy to "Work Backwards" to that goal and plot out writing each chapter:

This is a very simple yet powerful framework.

Splurge:

Before any big holiday sales seasons we have to take away our $97/mo plan because most people's biggest holiday promotions are in this timeframe:

In this time people frequently realize how many holiday sale events happen in this short amount of time:

Obviously this means people's businesses are often heavily Q4 dependent on this "heavy revenue" season:

Also...most the biggest "spending events" of the year happen in Q4:
🗓 Halloween
🗓 Thanksgiving
🗓 Black Friday
🗓 Cyber Monday
🗓 Christmas
🗓 New Year’s

....and inside Copywriting Course we get super busy optimizing people's
✔️ Emails
✔️ Images
✔️ FB Ads copy
✔️ Google Ads copy
✔️ Autoresponder copy
✔️ Email campaign copy
✔️ Social media post copy
✔️ Website campaign copy
✔️ Funnel flow planning.......

So we take away the $97/mo plan so people don't jump in for one month and ask 4,000,000 last minute questions they should have optimized for months before.

Anyways, if you want that $97/mo plan before it goes away then jump in here and then you can get us to review all your marketing: