GrowthHackingIdea - Case study: 2,000,000 downloads
They created a bundle of content from their book (250 pages of material, interviews, extras, videos, and photos) to be given away to BitTorrent’s 170 million members for free. Plus a link to buy the book for up to 40 percent off at Amazon. The result: 2,000,000 downloads. This translated into thousands and thousands of copies sold.
Source: www.amazon.com
Cheers,
Charlie Patel ;)
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