Existence testing. Revenue went up by 25%.
Remove elements of your site and see what happens to your conversion rate.
We discovered that eliminating a sliding promotion header increased revenue-per-visitor by 25%. When we hid the left navigation bar from one side of the page, revenue went up by 19%.
EA removed the promo banner from their SimCity microsite and saw a 43% improvement in purchase rate. Impact eliminated their sidebar and increased their conversion rate by 71%.
Source: conversionxl.com
Cheers,Charlie Patel ;)
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