GrowthHackingIdea - Case study: Hack Twitter, get acquired

Localmind - allowed you to send a question to any place in the world and get an answer from someone at that location in real-time.

In the beginning, they had a problem - nobody answered questions.

So they hacked it with Twitter:

1. Tracked geolocated tweets in a certain location.

2. Sent @ messages to people, who had just tweeted, asking questions (of their users) about the area: how busy it is; is the subway running on time; is something open; etc.

Result: acquired by Airbnb

Source: www.slideshare.net


Cheers,
Charlie Patel ;)



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