What can last year’s Cyber Week tell us about this year’s sales?

2023 by the numbers… 

• Brands start promotions earlier, so consumers shop earlier, reinforcing the cycle.
• Despite economic concerns, Cyber Week 2023 hit $38B in sales, a $3B jump from 2022. However, inflation-adjusted figures show stagnation for some sellers.
• 67% of shoppers prefer online shopping during BFCM.
• Cyber Monday surpassed Black Friday in revenue.
• Popular categories include clothing, electronics, and health & beauty, with discounts being highly competitive.
• Gen Z shows post-shopping regret, but older generations still love the deals.
• 34% of consumers sense that deals are overstated, with 20% suspecting inflated prices.
• Many smaller retailers are shifting away from major sales events due to high costs and competition, focusing on niche events or year-round offers.

So, how to prepare?

• Shoppers are sharper than ever. Prioritize transparency in discounts.
• Focus on Cyber Monday and target more specific product categories.
• Focus on niche events and targeted value offers throughout the year to maintain a steady flow of customer engagement.

Check out the full report from Stacked Marketer.

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Product Marketing Summit hits Toronto on November 20 & 21 and you won’t want to miss the chance to increase product adoption, drive revenue growth and enhance customer satisfaction.

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Augusto’s latest work for Sustainable Coastlines is trash.

For real. The indie agency worked with the sustainable organization to bring pollution into sobering focus.

In a parody series of nature posters, “Trash Species of Aotearoa New Zealand” features 21 types of trash, from the Quarter Flounder to the Socktopus.

Each was selected based on real litter intelligence data provided by the brand. Then, New Zealand wildlife artist Erin Forsyth got to work on the watercolors.

The campaign naturally lends itself to a public art exhibit and prints for sale.

“I think most of us have heard, and seen, the litter problem in this country, but it wasn’t until we saw the very humbling data that we realized how preventable things were,” Adam Thompson, executive creative director at Augusto, told AdAge. “By showing the visible impact through a much-loved piece of Kiwiana, we will hopefully motivate people to change how they treat their trash.”