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Today, I picked up all my army gear. I had a huge shopping cart filled to the brim. Literally. 

I left with 4 pairs of different shoes, dozens of socks, t-shirts, thermal (under) wear. You name.

I don't need to do any shopping for clothes in the coming years. I'm set.

And I'm only gonna be a Navy reservist. I'm never gonna use everything.

That got me thinking. 

Half of your skills, you don't need. And the other half you barely use.

You have huge untapped resources. A swiss army knife of knowledge you can share but hardly do.

So I challenge you to write down what skills you have in your cart, your swiss army knife.

Create categories of at least 5 different themes you can share. 

Marcos has a great framework to help you with content production, the PESTO pillar: 

So what personal story could you share about one of your skills? How did you start with it?

Show some expertise. And dude, it doesn't have to be all business. if you got some ski skills, show off!

If you wanna sell something, you need social proof. We recently launched Creator Courses. A live webinar with creators sharing their knowledge. After the webinar we immediately send people a questionnaire and ask them how their experience was.

Trending topics get extra reach. So every now and then, check what's trending and if something is up your ally, share a story about it.

Lastly. if you have a controversial story to share, nobody's stopping you!

Good luck with using everything you have in your cart! I'm sure you have tons of things you could share but haven't YET!

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Last week, Instagram chief Adam Mosseri suggested posting carousels (up to 20 frames) with music to increase your reach.

He listed two main reasons:

“One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.”

Ray-Ban Meta glasses are the top-selling item in 60% of Ray-Ban stores across Europe, the Middle East, and Africa, as revealed by EssilorLuxottica’s CFO during their Q3 2024 earnings call.

On Friday, 𝕏 introduced Radar, its new trend analysis tool.

At the moment, it's available to select Premium+ users. In this thread, you can see four ways to use Radar to spot trends before they take off.

No fluff, no scammy tactics—just actionable steps that work.

Access the guide here.

Next week, Virgil Brewster will host the next masterclass of our Creator Courses program.

In 4 years, he built a $10M business, and he helped creators like Kieran Drew, Taylin Simmonds, and Parker Worth with their digital offers.

Access to Creator Courses is a new perk for users with the Hypefury Creator plan or higher.

That’s it for now, everyone! We’ll meet again next week with some more of this!

Don't forget to sign up to Hypefury if you haven't yet.

And feel free to reply to this mail. It comes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury