X is set to expand its NFL content partnership with new portal

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.
October 25, 2024

X is set to expand its NFL content partnership with new portal

The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network.

Additional coverage:

Other things to know about
  • The Digiday Awards Europe recognize the companies, campaigns and technology modernizing European media and marketing with past winners including Adidas, Discovery Channel and more. Enter by November 29 to be considered.
  • Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian.
  • In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. Sponsored by GumGum.

Top Stories
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.

howdy!
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.

Advertisement

An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions.

howdy!
When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon, agencies groan. But there are useful solutions to mitigating scope creep.

CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory.

howdy!
Thus far, the bulk of JOGO’s revenues have come through players’ engagement with its games, rather than by charging marketers thousands of dollars to develop and build bespoke branded game worlds.

Advertisement

Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance.

howdy!
Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

howdy!
Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Join us | Holiday commerce strategies: A marketer’s wishlist

Thursday, October 24, 2024

Join us for a virtual deep dive into the budgets, channels and pricing strategies shaping 2024 holiday marketing and commerce ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why the NBA is helping basketball creators make longer YouTube videos

Thursday, October 24, 2024

The NBA is giving a handful of YouTubers access to a decade's worth of game footage. October 24, 2024 Why the NBA is helping basketball creators make longer YouTube videos The NBA is giving a

Survey: Brands and agencies, how are you finding clear data signals?

Wednesday, October 23, 2024

The state of data-driven decision-making ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tensions rise as WFA grapples with Musk's lawsuit, splitting members

Wednesday, October 23, 2024

Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. October 23, 2024 Tensions rise as WFA grapples with

Digiday Gaming Advertising Forum: Hear from top gaming execs

Tuesday, October 22, 2024

Discover how to leverage gaming as a key pillar in your marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

🔍 How To Build Your Brand’s Social Narrative

Friday, January 10, 2025

January 09, 2025 | Read Online All Case Studies 🔍 Learn About Sponsorships It's been a minute. Things have changed. Our focus changed. We've narrowed the newsletter down. We're more focused

A Community Just for Agency Owners

Friday, January 10, 2025

Hi there , Most business advice online isn't built for agency owners. Running an agency comes with unique challenges. Whether it's pricing projects or managing client expectations, generic

🎙️ New Episode of The Dime She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani

Thursday, January 9, 2025

​ Listen here 🎙️ She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani​ Cake is hitting different. A hockey stick chart is every founder's dream—but what looks

😬 Who's Slammed by the Spam Update

Thursday, January 9, 2025

Massive Local SEO Algo UPDATE ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Email trends and predictions, ‘Returnuary’ is here, advice from newsletter veterans, and more

Thursday, January 9, 2025

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Bounce Rate is Killing Your SEO 💀

Thursday, January 9, 2025

SEO Tip #68 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Python Weekly - Issue 682

Thursday, January 9, 2025

January 09, 2025 | Read Online Python Weekly (Issue 682 January 9 2025) Welcome to issue 682 of Python Weekly. Happy New Year! I hope you had a great holiday and took some time off to recharge. Learn

Bubbles, Crashes & Fiscal Dominance - Should You Be Worried?

Thursday, January 9, 2025

To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What’s Better, X or LinkedIn?

Thursday, January 9, 2025

Our Data and Some Learnings To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe What's Better, X/Twitter or LinkedIn

These are the 14 ways to instantly build trust with visitors

Thursday, January 9, 2025

Some websites sparkle with evidence and reasons to believe. Other websites are really just piles of unsupported marketing claims. Today, we are sharing a guide for building pages that build trust with