X is set to expand its NFL content partnership with new portal

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.
October 25, 2024

X is set to expand its NFL content partnership with new portal

The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network.

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Top Stories
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.

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The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.

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An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions.

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When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon, agencies groan. But there are useful solutions to mitigating scope creep.

CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory.

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Thus far, the bulk of JOGO’s revenues have come through players’ engagement with its games, rather than by charging marketers thousands of dollars to develop and build bespoke branded game worlds.

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Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance.

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Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

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Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

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