X is set to expand its NFL content partnership with new portal

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.
October 25, 2024

X is set to expand its NFL content partnership with new portal

The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network.

Additional coverage:

Other things to know about
  • The Digiday Awards Europe recognize the companies, campaigns and technology modernizing European media and marketing with past winners including Adidas, Discovery Channel and more. Enter by November 29 to be considered.
  • Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian.
  • In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. Sponsored by GumGum.

Top Stories
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.

howdy!
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.

Advertisement

An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions.

howdy!
When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon, agencies groan. But there are useful solutions to mitigating scope creep.

CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory.

howdy!
Thus far, the bulk of JOGO’s revenues have come through players’ engagement with its games, rather than by charging marketers thousands of dollars to develop and build bespoke branded game worlds.

Advertisement

Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance.

howdy!
Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

howdy!
Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Join us | Holiday commerce strategies: A marketer’s wishlist

Thursday, October 24, 2024

Join us for a virtual deep dive into the budgets, channels and pricing strategies shaping 2024 holiday marketing and commerce ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why the NBA is helping basketball creators make longer YouTube videos

Thursday, October 24, 2024

The NBA is giving a handful of YouTubers access to a decade's worth of game footage. October 24, 2024 Why the NBA is helping basketball creators make longer YouTube videos The NBA is giving a

Survey: Brands and agencies, how are you finding clear data signals?

Wednesday, October 23, 2024

The state of data-driven decision-making ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tensions rise as WFA grapples with Musk's lawsuit, splitting members

Wednesday, October 23, 2024

Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. October 23, 2024 Tensions rise as WFA grapples with

Digiday Gaming Advertising Forum: Hear from top gaming execs

Tuesday, October 22, 2024

Discover how to leverage gaming as a key pillar in your marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

🛍️ Advise.so Black Friday DEAL IS LIVE

Monday, November 25, 2024

GM Nerds You probably already know I run hands-down the BEST SEO community on the internet–certainly the most active by a mile. That's the Advise community, and it's 10/10. Currently it costs

$1 Million Blog (without Google) + Best Early Black Friday Deals!

Monday, November 25, 2024

What happens when you try to grow a website without even worrying about Google? Sure, you still might follow some of Google's best practices like building internal links...but you're really

The #1 Reason You’re Struggling on LinkedIn

Monday, November 25, 2024

Yo Reader, In yesterday's email, we talked about why most LinkedIn strategies flop harder than a bad infomercial. Today, let's dig deeper. Here's the cold, hard truth: Most people are stuck

Big, sexy, expensive... and great for your next product launch [Roundup]

Monday, November 25, 2024

Say goodbye to the traditional agency and hello to algorithm-driven results. No more slick-talking account managers or convoluted strategies. All-in-one Amazon Advertising solution, minus the fluff and

Going from acquaintance to trusted referral

Monday, November 25, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo Tomorrow is World Olive Tree Day, Reader! Where are my Castelvatrano fans? In

Bitcoin Stalls Just Below $100K as Traders Lock in Profits

Monday, November 25, 2024

Plus SEC Commissioner Lizárraga Joins Gensler in Early Departure ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week Offer: Save 50% on 3-month Digiday+ membership

Monday, November 25, 2024

Access weekly briefings, original research, case studies, member-only events and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Off Your Plate 🍽️

Monday, November 25, 2024

Give web mgmt to AI. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

When 'Jump Around' Stands in the Way

Monday, November 25, 2024

We can all take a page from Dan Lanning's playbook. By creating a conditioned stimulus in our own lives, we can pair neutral cues with desired behaviors or responses. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Off Your Plate 🍽️

Monday, November 25, 2024

Give web mgmt to AI. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌