Why the NBA is helping basketball creators make longer YouTube videos

The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.
October 24, 2024

Why the NBA is helping basketball creators make longer YouTube videos

The NBA is giving a handful of YouTubers access to a decade's worth of game footage.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.

howdy!
This week’s Media Briefing looks at referral traffic from search and search-related platforms.

Advertisement

The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand.

howdy!
“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.

DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization.

howdy!
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.

Advertisement

While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements.

howdy!
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.

howdy!
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Survey: Brands and agencies, how are you finding clear data signals?

Wednesday, October 23, 2024

The state of data-driven decision-making ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tensions rise as WFA grapples with Musk's lawsuit, splitting members

Wednesday, October 23, 2024

Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. October 23, 2024 Tensions rise as WFA grapples with

Digiday Gaming Advertising Forum: Hear from top gaming execs

Tuesday, October 22, 2024

Discover how to leverage gaming as a key pillar in your marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán

Tuesday, October 22, 2024

On the latest Digiday Podcast episode, Oprah Daily's editorial director discussed The Oprah Insider Community's launch and how the publication is moderating content on the platform. October 22,

How brands like Walmart and Adidas are fostering genuine consumer connections

Monday, October 21, 2024

Brands are winning customer loyalty with relationship marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Little Stream Software digest for the week of 2024-10-30

Wednesday, October 30, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Product satisfaction matters before customer loyalty​ About six months ago we had to replace our microwave due to a failed

Customer-centric campaign planning

Wednesday, October 30, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo In today's edition: 🖱️ Today's Tip of the Day is for document management

This discreet container is making $54K/month on Amazon [Trending Products]

Wednesday, October 30, 2024

Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Get started today with a free PPC audit and see how you can boost

Mapping nuclear fission's future

Wednesday, October 30, 2024

Nigeria's Moniepoint snags $110M; carbon tech's next big things: seaweed, bioreactors; PE sells best assets first in an exit revival Read online | Don't want to receive these emails? Manage

My Plan To Become An Energy Dealer...

Wednesday, October 30, 2024

Listen now (5 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

New Project? Who Dis?

Wednesday, October 30, 2024

As many of you know, I'm doing podcast coaching under the Podcast Mastery brand. It's been quite a ride so far. Marketing Junto | News & Commentary About Digital Marketing Marketing Junto |

These marketing channels provide the best customer lifetime value

Wednesday, October 30, 2024

We analyzed 219 businesses that run ads on social media to see which traffic sources provide the best and worst customer lifetime value (CLV). These businesses included B2C and B2B companies. The

Tag Me Next Time

Wednesday, October 30, 2024

Lightly harass your rivals. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

These go to eleven

Wednesday, October 30, 2024

Caesars' iCasino growing at more than double the rate of competitors ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Leadership on Loan: When to Lead, When to Let Go

Wednesday, October 30, 2024

This idea of “renting” a role provides a valuable perspective on leadership and letting go: we don't own our positions; we steward them temporarily. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌