Why the NBA is helping basketball creators make longer YouTube videos

The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.
October 24, 2024

Why the NBA is helping basketball creators make longer YouTube videos

The NBA is giving a handful of YouTubers access to a decade's worth of game footage.

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Ivy Liu
The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.

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This week’s Media Briefing looks at referral traffic from search and search-related platforms.

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The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand.

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“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.

DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization.

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Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.

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While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements.

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Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.

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Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.

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Survey: Brands and agencies, how are you finding clear data signals?

Wednesday, October 23, 2024

The state of data-driven decision-making ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tensions rise as WFA grapples with Musk's lawsuit, splitting members

Wednesday, October 23, 2024

Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. October 23, 2024 Tensions rise as WFA grapples with

Digiday Gaming Advertising Forum: Hear from top gaming execs

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Discover how to leverage gaming as a key pillar in your marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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On the latest Digiday Podcast episode, Oprah Daily's editorial director discussed The Oprah Insider Community's launch and how the publication is moderating content on the platform. October 22,

How brands like Walmart and Adidas are fostering genuine consumer connections

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Brands are winning customer loyalty with relationship marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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