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Tensions rise as WFA grapples with Musk's lawsuit, splitting members

Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. 
October 23, 2024

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members

The World Federation of Advertisers is in turmoil, and Elon Musk is at the center of it.

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Ivy Liu
Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs. 

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This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.

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According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year.

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Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools to do so.

Current measurement strategies rely on proxy metrics which don’t provide indications of true business outcomes such as incremental sales. Advertisers need a new approach for new media habits.

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The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.

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Publishers including El Mundo and iNews are experiencing subscription and revenue growth through data activation strategies.

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Siren’s in-depth influencer marketing ads have put a spotlight on paid relationships in a way that has made some online hobbyists uncomfortable.

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On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.

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Discover how to leverage gaming as a key pillar in your marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Brands are winning customer loyalty with relationship marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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