Two years post acquisition, and X's relationship with advertisers has never been more complex

Two years post acquisition, and X’s relationship with advertisers has never been more complex

As the dust settles exactly two years since Elon Musk bought then-Twitter, concerns about advertising on the platform remain unresolved.

Additional coverage:

• Minute Media, which acquired The Player’s Tribune in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table.
• What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined. More in this Digiday+ Media Buying Briefing.
• TikTok Shop has reignited marketers' interest in social commerce, but is it enough to sustain interest?
• After implementing SynthID text in Google Gemini earlier this year, the tech giant is expanding access to help improve transparency for other large language models.
• Beauty giant Ulta Beauty is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal.

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