SEOs and Devs! Google has released new, consolidated best practices for URL parameter structure.

DO use standard encoding methods:

• Use equal signs (=) to separate parameter keys and values, and use ampersands (&) to separate different parameters.
  • https://example.com/category?category=dresses&sort=low-to-high&sid=789

DON’T use these parameter formats:

• Bracket and Colon Method:
  • https://example.com/category?[category:dresses][sort:price-low-to-high][sid:789]
• Comma Separation Method:
  • https://example.com/category?category,dresses,,sort,lowtohigh,,sid,789

Find out more at Google Search Central.

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Let’s get it on the calendar.

Ogilvy Australia erected a 65-foot-wide cancerous growth on Tamarama beach during Sydney’s “Sculpture by The Sea” event, which features over 100 sculptures along a walking route.

Summer is just dawning down under, where 2 in 3 Aussies will get some form of skin cancer.

“The Spot,” funded by La Roche-Posay and Bristol Myers Squibb, will attract 450,000 visitors before it closes on November 4.

The amorphous growth will change shape, size, and color as its exhibit goes on.

Visitors to the massive melanoma have been treated to free skin checks, education, and product samples, too.