Every once in a great while, we come across something online that's so change-your-business good, we want to make sure you don't miss it.

This is one of those times.

If you’ve been here a while, you’ve probably heard us talk about the importance of about pages on your website.

Your about page is where new clients go to see how you’re different and why they should spend money with you instead of somewhere else.

Your about page is one of the first places editors look when they’re mining stories for coveted business profiles.

Your about pages is a key resource for potential partners who want to know if you’re someone they’d like to work with.

Your about page is a huge asset. You can pull your story into individual product or project pages, email marketing, and social media.

As PR and content pros, we know how important your story is if you’re trying to grow your business. And after reviewing hundreds of websites, we know this story is often neglected, or worse, generic. If you feel called out, you’re not alone.

Enter Kanika Misra of BedaBeda Growth.

She analyzed thousands of website visits, we’re talking heat maps and conversion rates. Her conclusion was clear. Engaging about content converted more lookers into buyers.

Here’s just one takeaway we loved:

“We uncovered that users on their site that read the ‘Founders’ page and/or the ‘Process’ page converted *significantly* higher vs. those who did not.”

Read why your brand’s story & process could be the key to an added 6 figures of revenue.

Enter our HALF OFF TWEAK + EDIT (!!!) lottery!

Speaking of about pages, telling your story better, and converting more lookers into buyers; that’s exactly what we help you do with our Tweak & Edit PR Review service. We charge $655 for each T&E. And we think that’s a fair price, considering the amount of specific advice and examples you get. A recent reviewee told us it was the best $600 she’d ever spent on her business.

BUT, we know this spend may still be a stretch for you.

So, for the first time ever, we’re offering one business 1/2 off our in-depth review with actionable tips to help your business grow.

Show, Don't Tell

Speaking of about pages,

Founder photos are key ingredient

Even more Show, Don't Tell

More free founder photo resources

Good Links

How to create a high impact press page
Wolf Craft — If you’ve read this post from us before, it just got a BIG update!

A great way to share press wins in your newsletter
Email Love

How & why subscriptions can bring in more $$ for your business.
Recharge

Tips to use psychology to improve your conversion rate
Marketing Examined

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

PS- A final reminder click here to enter our lottery to get 1/2 of a full Tweak & Edit PR Review for your business.

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!