Here’s how the Daily Mail intends to tackle election coverage on TikTok

The publication recently amassed 20 million followers across its 12 TikTok accounts.
October 30, 2024

Here’s how the Daily Mail intends to tackle election coverage on TikTok

With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.

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The publication recently amassed 20 million followers across its 12 TikTok accounts.

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Why gaming is the key to high-quality attention

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This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.

Publishers including El Mundo and iNews are experiencing subscription and revenue growth through data activation strategies.

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With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe.

While savvy advertisers previously expanded programmatic strategies, the fading use of cookies and IDs are impacting scale and performance, leading teams to re-evaluate a more sustainable solution.

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You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about.

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By breaking down revenue-per-recipient from different types of emails across various industries, companies can gauge whether welcome emails or post-purchase drive the most engagement.

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Since its debut almost a decade ago, Prime Day has become a bellwether for the retail industry ahead of the holiday season. Yet, despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach. 

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Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.

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This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

Tuesday, October 29, 2024

Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications. October 29, 2024 PRESENTED BY This startup is creating an AI training

Two years post acquisition, and X's relationship with advertisers has never been more complex

Monday, October 28, 2024

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Friday, October 25, 2024

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X is set to expand its NFL content partnership with new portal

Friday, October 25, 2024

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients. October 25, 2024 X is set to expand its NFL content partnership

Join us | Holiday commerce strategies: A marketer’s wishlist

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Join us for a virtual deep dive into the budgets, channels and pricing strategies shaping 2024 holiday marketing and commerce ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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