The SWIPES Email

Friday, November 1st, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

The US Elections are coming up, and this graphic shows the full steps off alllllll the different events that it takes to elect a president:

It just seems like you pick two people and vote, but there's all this other stuff going on as this graphic shows!

Wisdom:

I liked this....several nice nuggets of wisdom on this little card:

Interesting:

I don’t see as many bumper stickers anymore. I assume it’s because:

- To express views you’ve got social media.
- Put too many on and you potentially look a bit kooky.

It’s always fascinating to read everything on a bumper sticker heavy car, it’s like an analog social feed!

Picture:

I helped brand some cattle this weekend:

A funny observation: While this does kind of hurt the animal in the moment, when you release them from the cage instead of running away, they just kind of hang around like, "Sooooo, what's happening you guys?!!"

Essay:

This was an interesting post I saw: A company called Keap (which was formerly known as InfusionSoft) sold for $80m.

This is not great because they're revenue is $85m, and they raised $207m (yikes 😬):

I personally used Infusionsoft (or "Keap") for 7 years so as a longtime customer I know why this probably happened:

• InfusionSoft was stupidly hard to used! People nicknamed it "Confusion-soft." Everything took 10+ clicks to do. I even hired several expensive consultants to do certain things that should've been obvious.

• You needed a frekain' PhD to figure out how to run basic reports. Like...just seeing your open and click rates was always a big chore.

• I stayed so long because the product was ultra sticky and the switching cost was soooo high. My whole business ran on it (email, email collection, downloads, payments), so it was very difficult to get off the platform.

• Their email deliverability SUCKED, they would put you on shared servers with tarnished IP's, and every few months without fail they'd just cancel your email service until you performed their cleanup routines. On other services this hasn't happened to me once...ever.

• They left email cleanup 100% up to the customer. They would allow obvious honeypot and spam emails to signup repeatedly, and blame you (and charge you) for duplicates. This was a huge gripe for me.

• Leaving InfusionSoft meant porting over all my email contacts, complicated email sequences, and hundreds of embedded download and signup forms on my sites. When other alternatives like ConvertKit were available, it was still hard to move off.

The only thing that convinced me to move was @nathanbarry (ceo of ConvertKit) calling saying how good ConvertKit was, and that they'd migrate me to ConvertKit for free. He was right, sending email has been 100x easier with ConvertKit.

To be fair, Infusionsoft did one thing well: It did everything you needed (email, payments, landing pages etc). However that seemed to be the downfall: They spread way too thin. They're engineering team was probably swamped with issues from various products, making it hard to focus on any one product.

Splurge:

Just a friendly last reminder if you want personalized help on any of your marketing before the big-spending holidays, to join Copywriting Course now!

Don't be "Joins two days before Black Friday" guy!

There's lots of opportunities coming up to write GREAT sales emails and promotions, so plan them way in advance not last minute:
🗓 Thanksgiving: Thursday, November 28, 2024
🗓 Black Friday: Friday, November 29, 2024
🗓 Cyber Monday: Monday, December 2, 2024
🗓 Christmas: Wednesday, December 25, 2024
🗓 New Year’s: Tuesday, December 31, 2024

Have a great Friday!
Sincerely,
Neville Medhora