Amazon Advertising Increased 19% Last Quarter (ugh) [Crew Review]

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Hey Reader,

Amazon shareholders got a treat on Halloween Thursday with earnings that exceeded expectations thanks to soaring revenue from advertising. In other words, sellers were the ones who got the tricks as they paid a lot more in fees last quarter than the year prior.

What was the impact to the bottom line in the first real quarter of earnings since placement fees took effect?

Check out our full summary of Amazon's latest earnings call and how much more sellers paid.

The Latest in eCommerce & Amazon

📉 eBay Stock Takes a Hit Amid Q4 Concerns. eBay’s stock saw a dip after its Q4 forecast fell short of investor expectations, with the company citing hurricanes and potential distractions from the upcoming U.S. elections. Despite beating Q3 estimates, the forecast isn’t exactly bright for Q4.

💰 Shopify Rolls Out Financial Tools for Sellers. Shopify has unveiled a new suite of financial tools to help sellers better manage their money. With features to simplify cash flow, payments, and even loans, Shopify aims to give sellers a leg up in managing finances—all in one place.

🔍 Meta to Potentially Launch an AI Search Engine. Meta’s reported move to launch its own AI-powered search engine could shake up the online advertising game. This development may pose new competition for platforms like Google, giving online sellers and advertisers another tool to consider for driving traffic and optimizing ad spend.

Amazon Seller Spotlight: Bronson Laboratories

• Third Party Seller Rank: #20 Overall 
• Amazon Link: Bronson Laboratories
• Company Website: www.bronsonvitamins.com
• Estimated Revenue: $142,289,775
  

Known for its focus on supplements and vitamins, Bronson Laboratories has earned the #20 spot among Amazon’s third-party sellers. Founded in the 1960s, Bronson has found a solid niche in the highly competitive wellness category with a wide range of health-focused products, driving impressive sales of over $142 million. It’s proof that, in a world full of wellness fads, a commitment to the basics (and some good vitamins) still goes a long way.

You can check out the other top sellers here.

Amazon Tactics

Amazon’s Search Analytics tool can help you improve your product visibility. Learn how to use it to optimize your SEO strategy and get more eyes on your listings.

From the YouTube Channel

Amazon’s top sellers are a mix of household names and mystery players—companies selling millions without a traceable identity outside the marketplace. This video dives into the world of “ghost companies,” exploring how some sellers prefer to keep a low profile, while others, like Bronson Laboratories, have built up a strong brand presence both on and off Amazon. Watch to learn how different strategies work for Amazon’s top sellers—and the surprising ways some companies stay out of sight.

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Thanks for reading and happy selling
EcomCrew.com