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With 63% of business leaders planning to implement it by 2026, generative AI is set to drive the next wave of ad campaigns, enhancing creative insights, audience segmentation, and ad-tech optimization.

Here are 10 use cases:

• Enhance ad relevance. AI allows contextual ad alignment beyond keywords, using data to target audience preferences more effectively.
• Boost time and data efficiency. AI streamlines campaign processes like creative briefs and audience targeting, optimizing campaigns for better outcomes.
• Scale creativity. AI enables faster ad creation and seasonal adjustments.
• Optimize with data. AI can evaluate campaign performance based on factors like weather or demand shifts.
• Target better. AI defines precise audience segments by analyzing behavioral data.
• Budget better. AI enables real-time adjustments across multiple channels for better budget allocation.
• Get interactive. AI-powered interactive ads (like polls or AR) engage audiences, enhancing ad impact and driving conversions.
• Create experiences. AI integrates digital and in-store experiences, offering personalized in-person events and interactive displays.
• Measure better. AI-powered reporting tools simplify complex data, so you can measure campaign impact and refine strategies.

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Wait, why did it take this long for someone to make a search engine specifically for “which streaming platform has [When Harry Met Sally] this fall” and similar burning universal queries?

Anyway, it’s here, it’s Streamin, and it gives you great metadata along with the option to set an alert for something currently unavailable. Word is they’re going to add location availability for VPN users, too.

(Watching movies is obviously very important for market research purposes.)

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

It’s… uh, not your average week. We’re getting election-spammed to max capacity, everyone’s on edge, and we’re not even sure we’ll know who POTUS will be by Friday.

Enter: POT-US: Cannabis Products for The People, the latest collection of weed strains from premium cannabis brand Cherry and the Special Group US agency.

The campaign features splashy social videos and digital executions that introduce “Dank Dough” to ease election anxiety and “Bernscotti” for a creative head high.