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It’s National Saxophone Day, Reader... Shout out to our resident sax player, Phil Mershon!

In today’s edition:

• 🧨 Today's Tip of the Day is for Instagram

• 🎨 Using AI tools in your creative process

• 🗞️ Industry news from YouTube and X

Want more to reach more new audiences with your Instagram content?

Add Music to Your Photos and Carousels

Instagram recently announced that photos and carousels with music now appear in the Instagram Reels tab.

This additional exposure will put your musically-enhanced content in front of more people who do and don’t follow you!

Today's tip was inspired by Social Media Examiner’s Editorial team.

Did You Already Get Your Ticket, Reader? 

If you haven’t already secured your ticket to Social Media Marketing World then you’re missing out.

The conference is the best place to discover the latest strategies, overcome your biggest struggles, and make new lifelong friends. You can even lock in your marketing strategy for the year while you are onsite in San Diego. Plus, you may just meet your next client, business partner, or employee.

What are you waiting for? We’re having a big sale this week. You can save $800 on your All-Access ticket. But hurry. This special offer ends Friday!  

I’m ready to get my ticket and save.

Using AI to Expand Your Ideas and Creativity

Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product.

In this article, you'll discover how to use AI to expand your creativity.

Whether you're just starting your AI journey or are an early adopter, the first thing to reckon with is that everyone is learning. Everyone. You’ll need to spend time in hands-on experimentation to understand which AI tools to use—and how to use them effectively. 

Social Media agency owner and AI advocate Helen Todd gave us her thoughts on using the following 10 AI tools. 

Core Language Models and Chatbots

ChatGPT: "ChatGPT tends to be maybe a little bit more creative," Todd explains. She particularly values its voice feature for mobile interactions: "I can have voice conversations with the AI, which is particularly useful when I'm on the go or unable to type."

Claude: Known for precision and the ability to handle larger files, Claude excels at analyzing comprehensive documents. "You can upload the largest file size in Claude," Todd notes, making it valuable for processing extensive content.

Perplexity AI: This platform stands out for fact-checking and truthfulness.

Meta AI and Google's Gemini: These platforms round out Todd's core toolkit, offering additional perspectives and capabilities.

Presentation and Content Tools

Beautiful.ai and Gamma.app: These tools revolutionize presentation creation. "You can take previous presentations to train it for the style," Todd explains. "You can upload an article and turn it into a presentation... in minutes."

OpusClip: This tool specializes in repurposing long-form video content. "OpusClip assigns both a 'viral score' and a 'hook score' to different parts of your video, helping you identify the segments most likely to capture audience attention," Todd describes.

Castmagic: Particularly useful for audio content repurposing, Castmagic helps transform spoken content into various formats. "The tool transcribes the audio immediately and then automatically creates content for various platforms, including tweets, LinkedIn posts, and Instagram captions," Todd explains.

Notion AI: Todd describes Notion as her "second brain," using it to store and organize all the content she creates with other AI tools. "One key way I use Notion AI is to expand content. For example, you can highlight text in your notes and ask the AI to develop it into different formats, such as newsletters or listicles."

4 Ways to Enhance the Creative Process With AI

The impact of AI tools on the creative process goes far beyond simple automation; they can significantly enhance creativity.

However, human involvement in the creative process remains crucial despite AI's capabilities. Rather than relying on AI to deliver content, use it as a critical partner, asking questions like:

• How can I improve this?

• How would you critique my writing?

• Where can this be better, and why?

Adopting this approach will let you use multiple AI platforms for everything from titles to descriptions and content repurposing.

Content Title and Email Subject Line Development

To develop titles, paste all potential titles or subject lines into multiple AI models and ask each one to determine which will perform best. Then, compare the results to find the most highly rated version across all the AI models.

Please review these titles and tell me which will perform the best. Include the pros and cons of each title in your critique.

Podcast Description Composition

You can also use AI to speed up and optimize the creation of episode descriptions.

Please review this transcript and write a search-optimized podcast description modeled from these examples of previously written descriptions. [examples]

Content Repurposing

To leverage AI for strategic content repurposing, prompt your AI to analyze high-performing content from one social platform to understand what resonates with your audience before asking it to create variations from new content for that platform.

I have given you 12 examples of Instagram posts. The first six performed well, and the second six did not. Please analyze these posts to determine what resonates best with my audience and why. You will use this analysis to help me repurpose other content for Instagram.

Visual Content Development

Use AI to create rough concepts for visual elements that you or others on your team can use to produce a final design.

Today's advice provided with insights from Helen Todd, a featured guest on the AI Explored podcast.

YouTube Creator Experiments: YouTube is testing a new data story feature to help creators better understand their video performance within 24 hours after publishing. The experimental data story feature will be available in YouTube Studio's mobile app, presenting key channel and video performance insights in a visual, step-by-step format. YouTube is also experimenting with a "Most Relevant" comment filter in the newly renamed Community tab, which helps creators find important comments across their channel, such as viewer questions. This test is available to a select group of creators on both mobile and desktop versions of YouTube Studio. YouTube has launched a new video linking feature for YouTube Partner Program creators with over 4,000 subscribers, allowing them to initiate requests to link their Shorts content with advertisers through YouTube Studio. When creators use this new linking feature, YouTube will recommend their tagged content to brands interested in running ads. These creator-initiated links function similarly to advertiser-initiated links, confirming usage rights and allowing advertisers to view organic video performance data in Google Ads. Previously, only advertisers could send video linking requests to creators who featured their brands, with creators having the option to accept or decline these requests through email and platform notifications. Source: YouTube

X Block Feature Roll Out: Under the new system, users who have been blocked by an account will still be able to see public posts from that account. However, blocked accounts will be prevented from interacting with these posts in any way, including liking, replying, or reposting the content. Source: @XEng via X

Did You Know?

The first submarine was built in 1620 by Dutch inventor Cornelius van Drebbel.