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It’s International Animation Day, Reader! Thank you Émile Reynaud!

In today’s edition:

• 🛍️ Today's Tip of the Day is for Facebook ads

• 🕵️ Creative marketing problem-solving

• X’s latest analytics tool

• 🗞️ Additional industry news from Anthropic and Midjourney

Need more people to act on your Facebook ads? Looking for a visual story-telling structure you can apply right now?

Contextualize Your Product

Many advertisers focus too much on the product itself, showing it in isolation or with generic stock imagery. Instead, show the product in use in a context that clearly demonstrates its emotional benefit. Only then do you introduce your product as the means to achieve that desired state.

For example, if you're selling a crafting kit for at-home activities, you might show a group of women laughing and sipping wine, friends gathered around a table with painting supplies, close-ups of people enjoying the craft process, and the finished projects and proud creators.

When you’ve gathered your visuals, use this general structure for video ads:

• First 3–10 seconds: Show the desired emotional state/outcome.
• Middle section: Demonstrate how your product helps achieve that state.
• Final section: Clear call to action to purchase.

Today's tip was inspired by Nick Theriot, a featured guest on the Social Media Marketing Podcast.

AI Marketing Training for Reader!

If you’re thinking about joining the AI Business Society, check out what other marketers are saying:

"I am enjoying the training. Elsewhere, I have heard a lot of what AI can do within marketing, but not how to do it. These trainings are filling in that gap," said member Shannon Caldwell.

"With so many AI options out there, it's overwhelming to know what actually works. But I trust Social Media Examiner. They're always ahead of the curve, showing us exactly what's coming and how to use it for real business growth," said member Jeremy Ham.

But don’t wait too long. The doors close Friday, after that you’ll have to wait until 2025 to join.

I’m ready to become an AI-powered marketer.

How to Leverage AI as a Strategic Marketing Advisor

Do you want to unlock new creative possibilities and strategic advantages to enhance your marketing?

Two weeks ago, we covered levels 1 and 2 of a 5-level framework for progressively integrating AI into your workflows, from basic task assistance to advanced applications like personalized content creation at scale. 

Today, we're covering level 3. This step involves using AI tools and custom GPTs tailored to your marketing niche.

Marketing Strategy

Imagine your boss tasks you with increasing sales through social media in the next couple of months, even though you believe email marketing might be more effective. 

Open ChatGPT (especially the GPT-4 model and the o1-mini model) or Gemini and describe the situation, including your boss's requirements and your perspective on email marketing. Then, ask the AI to point out anything you might have overlooked in this scenario.

What other details do you need to help me find a solution to this problem?

When the scenario is described fully, you can get the AI's guidance. Here are two prompts to get you started:

I want you to present new perspectives for increasing sales through social media for a mid-sized [business category]. Explore unconventional tactics, such as using AI-generated insights to personalize customer experiences, launching interactive social media campaigns like quizzes or live Q&A sessions, and implementing user-generated content as social proof. Additionally, consider strategies that combine emerging trends, such as social commerce or shoppable posts, with traditional approaches to drive higher conversion rates.

I want you to propose ways to potentially merge social media and email marketing strategies to achieve better results for a mid-sized [business category]. Consider tactics like using social media ads to grow the email list, sharing email content on social platforms, and leveraging email subscribers' data for targeted social media ads. Discuss how to integrate user-generated content, segment audiences based on social media engagement, and create unified messaging across both channels to boost customer engagement and conversion rates.

Target Audience Research

Want to understand current trends and pain points your target audience is thinking about? 

Grok analyzes real-time data from X and summarizes current trends, thoughts, and complaints. It then presents examples, showing 5-7 tweets from the target audience that illustrate these trends and complaints.

This real-time market research can inform your strategy, address customer pain points, and capitalize on current trends.

Summarize the top 5 trending topics on X related to [your industry] and analyze the sentiment associated with each.

Alternatively, you can ask:

What are people on X saying about the challenges of [specific problem related to your industry]?

Or:

What are my target audience's main complaints about products like ours?

Customer Satisfaction Analysis

Imagine you've collected numerous customer reviews and testimonials over the years. These are stored in a spreadsheet but haven't been organized or analyzed in depth.

You can use AI to quickly gain structured, data-driven insights from their testimonials without manually reading through each one or creating complex spreadsheet formulas. 

First, export the testimonials as a CSV file and upload the file to your preferred AI tool. Then, prompt it to:

I want you to perform the following analysis of a CSV sheet containing customer feedback and testimonials for our restaurant's wine-tasting dinner:

1. Categorize the testimonials into relevant buckets such as Wine Selection, Food Pairings, Service Quality, Ambiance, and Overall Experience.

2. Conduct a quantitative analysis of the categorized data and present the findings in a chart format, showing the frequency of each category.

3. Provide qualitative insights based on the analysis, highlighting trends, common praises, and areas for improvement based on the feedback.

Then, ask the AI to segment the good, the bad, and the ugly for you:

I want you to provide a summary of the customer feedback for each of these categories:

1. Highlight the most positive feedback, focusing on common themes and areas where the experience exceeded expectations.

2. Summarize the most critical comments, identifying recurring issues and areas that need improvement.

3. Identify any surprising or outlier responses that stand out from the general feedback, whether they are exceptionally positive, unusually negative, or simply unique.

Today's advice provided with insights from Dan Sanchez, a featured guest on the AI Explored podcast.

A Solution for the Marketing Chaos!

Many of the people featured in the image above were speakers at Social Media Marketing World earlier this year. Maybe you were there. Or maybe you missed it.  

Either way, you don’t want to miss our next conference. 

Why? Because we have an incredible lineup of speakers—including really gifted people who will guide us through these challenging marketing times. 

More than 42 marketing experts have already been selected to help you level up your marketing plans, with more speakers being added soon. You won’t find all of them in the picture above, because some have never spoken on our stages before. But they are marketing innovators—and you’re gonna want to hear what they have to say. 

Take a peek at who’s speaking.

🧰 Transform Your Ads, Engage Audiences. Ready is the revolutionary no-code platform for creating playable ads. Bring your brand to life with interactive templates and create experiences that increase conversions. Try it now! (Sponsored Message)

Claude Analysis Tool: This built-in feature allows Claude to write and run JavaScript code and is currently available to all Claude.ai users in feature preview. The tool functions as a code sandbox where Claude can perform complex mathematical calculations, analyze data, and test different approaches before providing answers. The new functionality enables Claude to work like a data analyst by systematically processing data through cleaning, exploration, and step-by-step analysis to reach accurate results. The tool can analyze CSV files and help various teams, including marketing teams analyzing customer interactions, sales teams examining global sales data, product managers reviewing customer engagement, engineers evaluating server performance logs, and finance teams creating financial dashboards from monthly data. Source: Anthropic

Midjourney Image Editing Tools: The company announced two new features for testing: an image editor for uploaded images and an image re-texturing tool that allows exploration of materials, surfacing, and lighting effects. Both new features are compatible with our existing advanced capabilities, including style references, character references, and personalized models. These features will initially be available to three specific user groups: those with yearly memberships, subscribers who have maintained their membership for the past 12 months, and members who have generated at least 10,000 images. Source: @Midjourney via X

X Analytics: The platform announced an expanded release of its real time trend analysis tool, which has been renamed from Insights to Radar. The tool enables users to identify emerging trends as they develop in real time. The initial rollout of Radar begins today and will be available to a limited group of Premium+ subscribers. Source:@Premium via X

Did You Know?

In 1995, potatoes became the first vegetable to be grown in space!