[SaaS Club] Side Project to Bootstrapped 7-Figure SaaS

Back in 2014, Will was a software developer trying to get various startup ideas off the ground. He was getting frustrated because nothing seemed to stick.
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The SaaS Club Newsletter


Hey Reader


Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

  • 🎧 Podcast: Dux-Soup founder’s journey to 7-figures ARR

  • 🚀 Scale faster: tips to hit $10K MRR

  • 📈 Level up: grow your SaaS to $1M ARR

  • 📗 This week’s book pick: an inspiring read

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🎧 Podcast: New Episode


Dux-Soup: From Side Project to Bootstrapped 7-Figure SaaS


What if your side project turned into a seven-figure SaaS business?


In this episode, meet Will Van Der Sanden, the founder of Dux-Soup—a LinkedIn automation tool that helps sales pros connect with customers.


What started as a simple tool for his wife’s book-selling business, turned into a a bootstrapped SaaS generating multiple 7-figures in ARR.


Here are a few highlights of what you’ll discover in this episode:

  • Spotting a market gap: Learn how Will identified an opportunity others overlooked.

  • Platform growth hacks: Why launching as a Chrome extension was key to rapid adoption.

  • Building on LinkedIn, without LinkedIn: How Will tackled legal pushback—and thrived without a personal profile.

  • Bootstrapping reality: The long hours, the risks, and the payoffs that led to Dux-Soup’s success.

I hope you enjoy it.


Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🚀 Early-Stage SaaS Founder? Hit $10K MRR Faster


Struggling to scale your early-stage SaaS? Most founders waste precious time and money making rookie mistakes without a clear path forward. 


SaaS Club Launch is a 12-week group coaching program that connects you with a close-knit community of early-stage SaaS founders. 


Get personalized guidance, weekly group coaching, and grow alongside fellow founders also on the path to $10K MRR.


Apply now to join

📈 Six-Figure Founder? Scale Your SaaS to $1M ARR


Is your SaaS already at six-figure ARR but hitting roadblocks on the way to $1M? Growing alone means missing crucial insights and opportunities. 


SaaS Club Mastermind connects you with fellow six-figure SaaS founders all scaling toward $1 million ARR and beyond.


Get structured peer collaboration, expert facilitation, and proven scaling strategies in an exclusive group setting. 


Apply now to join


 📗 Book of the Week


This week's book recommendation is from Will:


The Hitchhiker's Guide to the Galaxy by Douglas Adams


"It's not a business book, but it's very inspiring in many ways." - Will


🌟 Help Spread the Word


Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 


Sharing is caring, and it helps us grow! ❤️


😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.


Have a great week!


- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?


P.S. Whenever you're ready, here are 3 ways I can help you:

  1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

  2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

  3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.






















Older messages

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