The SaaS Club Newsletter

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 ClickFunnels' journey to $140M ARR

• 📈 Turn web visitors into valuable leads
  

• 🚀 Free 7-day email course: Reach $10K MRR faster
  

• 🤔 The only thing that matters in naming your startup
  

• 📗 A growth mindset book recommendation

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🎧 Podcast

ClickFunnels: Bootstrapping a SaaS to $140M ARR with Webinars

Todd Dickerson is the co-founder of ClickFunnels, a SaaS platform that helps businesses build and optimize online sales funnels.

Todd's journey began when he replied to a mass email from internet marketer Russell Brunson seeking help with a project.

This simple reply changed the course of Todd's life.

After helping Russell and his team, Todd and Russell collaborated on various projects over the next few years.

Eventually, they decided to launch ClickFunnels in 2014, with a mission to simplify the process of building sales funnels for online businesses.

With Russell's large audience, built over many years, they expected ClickFunnels to attract 10,000 customers quickly. But their initial launch only brought in about 1,000 signups, falling well short of expectations.

Their breakthrough came when Russell created and sold a Funnel Hacks masterclass for $997 at an event and bundled ClickFunnels for free.

This strategy became their primary growth engine.

One of their biggest challenges was an eight-hour critical database outage. This major crisis threatened both their revenue and reputation, with some customers even sending death threats!

Today, ClickFunnels generates over $140 million in ARR, serves over 100,000 customers and is still fully bootstrapped.

In this episode, you'll learn:

• What strategies helped ClickFunnels grow to nine-figure ARR without relying on external funding.

• How the founders built an effective sales funnel that consistently generates revenue.

• Why you should consider creating additional revenue streams around your core product to strengthen your business.

• How testing live webinars could help you refine your sales process and increase conversions.

• How the founders handled a major crisis that could have killed the business and the key lessons for founders.

I hope you enjoy it.

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

📈 Leadfeeder: Turn Pageviews Into Sales

Leadfeeder helps you turn anonymous website visitors into actionable leads. See which companies are browsing your site, track their behavior, and sync with your CRM.

Get a free demo and enjoy an extended premium trial today

🚀 Free 7-Day Email Course: $10K SaaS Launchpad

Struggling to reach $10K MRR? You're not alone. Many SaaS founders stumble on common pitfalls that hinder their growth.

Discover how to sidestep these obstacles and accelerate your progress. Each lesson delivers actionable insights directly to your inbox.

Start Your 7-Day Journey - Get Lesson 1 Now

🤔 SaaS Insights

Naming Your Startup? Here's the Only Thing That Matters

Naming Your Startup? Here's the Only Thing That Matters

Stop wasting weeks on startup names. It's killing your business before it starts.

Truth bomb: Your clever name won't make you a dime. But solving real problems will.

Duo, Oova, Hooli - who cares? Your customers sure don't.

Here's what actually moves the needle:

- Solving a painful problem
- Generating leads like your life depends on it
- Closing deals that make the register sing

Everything else is just noise.

Action steps:

1. Set a 60-minute timer. Pick a name. Move on.
2. Spend the next week talking to 20 potential customers.
3. Build an MVP that solves their top problem.
4. Start selling. Today.

Remember: You can always rebrand later. But you can't get back wasted time.

What's the #1 problem your startup is solving right now?

Comment here with your startup name and problem.

 📗 Book of the Week

This week's book recommendation is from Todd:

Think and Grow Rich by Napoleon Hill

"I recommend Think and Grow Rich to everybody. It talks about having a definite chief aim or a major purpose. And I think that's super important."

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

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Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.