tl;drMarketing - tl;dr Marketing May 26th - 2020 Issue

Digital Marketing News Roundup
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May 26th - 2020

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Today’s digital marketing roundup includes news that Google Tests ”Top Rated” and ”#1 rated” in Google Maps, YouTube Android App Tests Showing Google Web Results with Video Search and more.

SEO

Has Google Search Gotten Less Accurate in Anyone Else’s Opinion?

When SEOs usually talk about a Google update not being great most people just roll their eyes but recently there was a Reddit thread that got over 38,000 upvotes that was talking about Google search [...]

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SEO

Coronavirus Searches Gets a New Snippet 'Daily Life During COVID-19'

Looks like there is a new snippet for COVID-19 search on Google SERP on mobile. The section is a carousel with the warning label icon and the text Daily Life During COVID-19, that features recent [...]

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SEO

YouTube Android App Tests Showing Google Web Results with Video Search

YouTube for Android is testing bringing Google search results into video search. Searching for a video on YouTube is usually very simple and just shows search results for the video itself, with this new feature, [...]

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SEO

Google Testing First Blue Link in SERP OR First Ad with Larger Font Size on Mobile

A lot of Google test going on today, this was picked up by a few folks. Google is making the 1st organic listing appear with a larger font for some users, others are seeing either [...]

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Paid Media

Google Testing People Also Search For Ad Carousel

This is a weird little test from Google. You might start seeing People Also Search Ad units in the form of a swipeable carousel. I was not able to trigger this from AU or USA.

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SEO

Google Tests "Top Rated" and "#1 rated" in Google Maps

Looks like Google is testing labels like “Top Rated” and “#1 rated” for listings in Google Maps. I was not able to trigger this in AU or USA. These messaging can certainly improve CTR when [...]

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