☕ As of yesterday, Starbucks is no longer charging customers extra for non-dairy milks.

• 💡 We asked, you answered. The top milks preferred by marketers are Oat (37%), Cow’s milk (27%), and Almond (19.5%).

🍪 Feeling stressed this week? The Sesame Street socials have come to the rescue.

🚀 ChatGPT search officially launches.

🎤 Report: Celebrity endorsements tend to have the opposite intended effect.

🎯 TikTok is becoming a job board for Gen Z.

• 💡 According to our poll, 57% of marketers would absolutely NOT consider an application received through TikTok.

🥱 Study: Connected omnichannel campaigns are 2.2x less fatiguing to audiences.

🎁 Amazon shows off an immersive 3D shopping experience for the holidays.

⏲️ Infographic: So, who spends the most time on social media?

✈️ United Airlines has partnered with Starlink to provide free, satellite-powered wi-fi to flights.

👻 Snapchat isn’t top of mind when you hear “CRM,” but Snap is trying to change that.

Monday: With 63% of business leaders planning to implement it by 2026, generative AI is set to drive the next wave of ad campaigns, enhancing creative insights, audience segmentation, and ad-tech optimization. Here are 10 use cases.

Tuesday: Complying with the FTC’s Click-to-Cancel rule doesn’t mean losing customers. A smooth cancellation process can actually strengthen customer relationships. Take these steps to implement it.

Wednesday: With a potential TikTok ban in the U.S. looming in early 2025, flexibility is key. The U.S. government has set January 19, 2025, as the deadline for TikTok to either sell its U.S. assets or shut down domestically. Here’s how brands can prepare for either scenario.

Thursday: New research from MarTech revealed the 3 prominent levers marketers can adjust to increase their potential for virality.

This week, a member of The Daily Carnage Facebook group asked:

“We have been having this back-and-forth in our office about efficiently using marketing time. One person pretty much insists that working on getting more 5-star reviews on Google will bring us more business than concentrated ads on Meta. I have never been a strong believer in reviews of any type, but I am willing to listen. What say all of you?”

Here are some responses from our community of experts:

• “They serve different functions. Ads are a vehicle for getting in front of eyes who either don’t know you or may be in the beginning if a purchasing cycle. 5-star reviews can be a great support tool to push sometime into the purchase decision. Use them both for max success.”
• “Reviews will definitely help optimize the organic local search.”
• “Social ads are going to get people to SEE you. The reviews are helpful to get them to seal the deal and purchase, but that’s lower down the marketing funnel.”
• “Unless you are tracking attribution you’ll be making a best guess.”
• “Ads are for driving people to your auctions, reviews are to help consumers decide if they wants to do business with you. That being said, reviews don’t bring in customers, but they can drive away leads. Having factual reviews are far better than having only 5-star reviews.”

Join the conversation!

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Let’s get it on the calendar.

Ingredients

• Tart cherry juice
• Chamomile tea Or seltzer
• Magnesium powder
• Lavender simple syrup
• Vanilla extract
• Ice
• Garnish of your choice

Steps

1. Add tart cherry juice, magnesium powder, and lavender simple syrup to a glass, and use a beverage frother or a spoon to thoroughly mix.
2. Add seltzer/chamomile tea and vanilla extract, then pour over ice. Garnish, enjoy.

Recipe by Pumpkin Blossom Farm

Answer: Abet and Aid Punsters Day.

Yeah, it’s real. So, we’ll leave you with a little joke.

An SEO marketer walks into a bar, bars, tavern, pub, public house, Irish pub, drink, drinks, liquor, beer, alcohol…