Presented by:

Topic #1

Perfume Layering (trends)

What's Next

Perfume Layering is part of the Fragrance Tok meta trend.

There are more than 252K TikTok posts tagged with #fragrancetok hashtag.

Fragrance Tok is full of individual reviewers, fragrance consultants, and influencers. The products range from $325-per-bottle luxury fragrances to perfume dupes that can be found at big box stores.

Here are a few products that are popular on Fragrance Tok right now:

Pistachio perfume is a soft scent with an earthy smell that features subtle hints of almond and vanilla. 

Aquatic perfume is inspired by the beach with notes of salty breezes and light florals like jasmine.

Cherry perfume has two popular iterations—cherry pairs well with spice for a deeper smoky scent or with raspberry for a sweeter scent.

Topic #2

Sentinel AI (trends)

Sentinel AI is a tool used for detecting deepfake images and videos.

Users can upload an image or video to Sentinel AI’s platform via the website or API. The tool then uses AI models to analyze patterns and miscues in the file.

Sentinel’s AI models look for criteria like synthesized voices, abnormal facial expressions, and non-human blinking patterns. When the analysis is complete, users see a visualization that points out areas of potential manipulation.

Search volume for “deepfake detection” has climbed more than 400% in the past two years.

Sentinel AI, based in Estonia, was founded in 2019 by cybersecurity and AI specialists who formerly worked at NATO and the U.K. Royal Navy.

The startup has raised $1.35M in funding.

What's Next

Sentinel AI is part of the Anti-Deepfake Technology meta trend.

Nearly 70% of U.S. computer science professors believe that deepfake technology is now moderately advanced, and 27% say the technology is highly advanced.

In addition, 85% of Americans are at least somewhat concerned about audio and video deepfakes.

Although anti-deepfake technology is not 100% accurate, some systems claim to be up to 97% accurate.

Here are some trending startups offering deepfake detection:

Reality Defender analyzes audio, text, images, and video files and then provides a score to show the degree to which the file was manipulated.

WeVerify is a Chrome plugin for journalists, researchers, and fact-checkers who want to validate videos and images.

Deepware focuses on detecting AI-generated face manipulations.

Topic #3

Grounding Mat (trends)

A Grounding Mat is a pad made of conductive components that simulate physical connectivity to the Earth.

It’s believed that these mats encourage electron flow between the user and the earth. Since the earth’s surface has a negative electron charge, grounding techniques are thought to discharge a portion of the body’s positive electrons.

Individuals can stand barefoot in the grass or on the beach, but grounding mats are a more practical solution. The mats plug into the grounded portion of outlets, and individuals can stand, sit, or lie on them.

Proponents believe that grounding mats can reduce inflammation and heal muscle damage as well as improve sleep and lower stress levels.

What's Next

Grounding Mats are part of the Grounding meta trend.

30% of Americans have insomnia and 50 million Americans suffer from autoimmune diseases—both conditions are thought to be improved by grounding.

(Search volume for “grounding benefits” has tripled in the past two years.)

Here are a few examples of other grounding products that are trending:

Grounding sheets have a conductive material like silver or copper woven through the fabric. A cord connects the sheet to a grounded outlet.

A grounding bed is created by laying a grounding mat under the fitted sheets of the bed.

Grounding shoes have thin soles made with conductive materials that disperse the earth’s energy through the wearer’s foot.

Topic #4

Arenti (trends)

Arenti is a DTC brand focused on the home security camera market.

The brand has several products that monitor outdoor security and indoor pets, but they’re best known for baby monitors.

Arenti’s baby monitor camera offers remote control capabilities to zoom, tilt, or pan. It also has temperature and humidity sensors, motion detection, noise detection, and built-in lullabies. 

The baby monitor pairs with Arenti’s app, which has more than 500K downloads in the Google Play store.

What's Next

Arenti is part of the Smart Baby Products meta trend. 

These products use emerging tech like AI, smart sensors, and tracking features to enhance safety for infants and peace of mind for parents.

Overall, the global babytech market is predicted to grow at a CAGR of nearly 9% through 2030.

Here are a few trending smart baby products:

The Eufy smart sock is a sensor worn on an infant’s foot. It tracks sleep patterns, oxygen levels, and heart rate.

The Owlet Dream is another smart sock for infants. It’s used by more than 1M parents.

Cradlewise offers a smart crib that senses the baby’s movement and launches a custom soothing sequence to rock the baby back to sleep.

CuboAI sells a smart baby monitor along with a sleep sensor pad that tracks motion and breathing.

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago