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The FTC is overhauling its “Negative Option Rule” for subscription-based businesses, introducing new requirements like the “click-to-cancel” feature, which could be enforced by March 2025.

These changes aim to make canceling subscriptions as easy as signing up, protecting consumers from unwanted charges on auto-renewals and trial-to-paid subscriptions.

Complying with the FTC’s Click-to-Cancel rule doesn’t mean losing customers. A smooth cancellation process can actually strengthen customer relationships.

Here are some tips:

• Ensure your billing and subscription systems are connected, so cancellations are processed immediately, meeting the FTC’s requirements for ease.
• Add a one-click cancellation button that’s as easy to use as the sign-up process. This helps maintain a positive customer experience, even when they choose to leave.
• Use the cancellation page to gather optional feedback. Asking why customers leave can offer insights for retention strategies.
• On the cancellation page, consider offering options like a subscription pause instead of outright cancellation. These choices encourage retention without adding complexity.

Check out Chief Marketer’s guide to learn more.

In lieu of a tool today, here are some brands offering free stuff to get you through Election Day:

• Get a free glazed donut at Krispy Kreme, and pick up an “I Voted” sticker here, too, if your polling location doesn’t have ’em.
• Take your “I Voted” sticker to Johnny Rockets for a free milkshake with any purchase.
• Grab a free frozen yogurt at IKEA with this coupon.
• Take a free Lime scooter or bike ride to the polls by entering the code VOTE2024 at checkout.
• Get half off your Lyft rideshare, bikeshare, or scooter ride between 5 a.m. and 10 p.m. local time with the code VOTE24.
• Get 50% off your Uber ride to a polling place during voting hours.
• Your “I Voted” sticker gets you 15% at Yogurtland or a free non-alcoholic drink at Lazy Dog.

While we’re at it, here’s a brief history of the “I Voted” sticker.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

The UK’s beloved ALDI spokescarrot, Kevin, has returned for the ninth Christmas season after much speculation.

For this year’s action-packed campaign, he’s joined by his wife Katie and tasked with the mission of saving the holiday spirit from mischievous humbugs.

It’s a blockbuster of a spot. There’s even a booby joke!