Here's everything retail media network experts are asking for this holiday season

Here's everything retail media network experts are asking for this holiday season

If retail media network experts could write a letter to the North Pole, here's what they'd ask for.

Additional coverage:

• Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term.
• Marketers may find themselves dizzy from the many ups and downs the industry experienced this year.

ICYMI:

• Influencer companies have been muscling into the talent management scene recently — and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms.
• A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. More in this Digiday+ Marketing Briefing.