The SWIPES Email

Friday, November 8th, 2024
An fun-ucational email by Copywriting Course and Swipe File. Enjoy!

🎤 Listen to this email here:

Swipe:

This is how to use chopsticks:

I eat nearly 100% of my meals (at least at home) with chopsticks!

There's so many benefits:
- They slow down your eating.
- Easy to clean.
- You can keep like 20 sets of them in a small space.
- It’s more fun!

Wisdom:

I like this concept that businesses should identify their:
"Persona. Problem. Promotion."

Listen to Ayman describe it:

Basically a business needs to figure out:
• Persona: Who do you sell to?
• Problem: What problem do you solve for them?
• Promotion: How do I get these customers?

Reply with your PPP to this email if you want!

Interesting:

I did a review of customer payments from this/last year, and depending on the month, credit card payments are 3x to 18x the volume of PayPal payments.

Holy cow, that's WAY lower that I expected:

Also if any payment issue ever happens, it's 99% chance a PayPal issue.

I'm seeing little reason to keep accepting PayPal.

10 years ago this graph was completely flipped, and soooo many people paid online with PayPal.

Picture:

I mentioned in my last email this driverless Waymo car sits in the same spot everyday about a block from my house.

It makes random trips to pickup people, drops them off, then comes back again.

*STORY UPDATE*
An engineer at Waymo sent me an invite code so I rented it to see what it was like, result: Awesome!

Neville Medhora

@nevmed

I rented this driverless Waymo to see what it was like, result: Awesome!  https://twitter.com/nevmed/status/1848777512345649547

Neville Medhora

@nevmed

This driverless @Waymo car sits in the same spot (for about 2 months now) everyday about a block from my house. It makes random trips to pickup people, drops them off, then comes back again. I assume they station cars strategically around town to make faster pickups?

4:14 PM • Nov 1, 2024

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Here's some things I've been loving about this system:

Not having a driver is awesome. I can talk on the phone or to other friends in the car without worrying what someone will overhear.
The AC and radio controls are in the back, so I can pick any vibe and temp in the car without worrying about the driver.
I feel a bit safer with the computer driving than a human driving.

I can TOTALLY see full-driverless system being the much preferred way of getting around in the near future.

Essay:

So let's say we get hired to make advertising campaigns for Ford F-150 trucks.

The problem is you know nothing about trucks 🤨.

But as a marketer/copywriter you know a trick:

Go to the local Ford dealership, and ask to speak to the top sales rep.

Give em $500 and say "I just want to ask you questions for like 10 minutes."

Ask them: "When you're talking to someone about Ford F-150's, what makes people's eyes light up?"

This is how you figure out what people TRULY CARE ABOUT in a product. See here →