🎤 The SWIPES Email (Friday, November 8th, 2024)

The SWIPES Email

Friday, November 8th, 2024
​
An fun-ucational email by Copywriting Course and Swipe File. Enjoy!

​

🎀 Listen to this email here:

​

Swipe:

This is how to use chopsticks:

I eat nearly 100% of my meals (at least at home) with chopsticks!

There's so many benefits: ​
- They slow down your eating.
- Easy to clean.
- You can keep like 20 sets of them in a small space.
- It’s more fun!

​

​

Wisdom:

I like this concept that businesses should identify their:
"Persona. Problem. Promotion."

Listen to Ayman describe it:

​
Basically a business needs to figure out:
β€’ Persona:
Who do you sell to?
​‒ Problem: What problem do you solve for them?
​‒ Promotion: How do I get these customers?

Reply with your PPP to this email if you want!

​

​

Interesting:

I did a review of customer payments from this/last year, and depending on the month, credit card payments are 3x to 18x the volume of PayPal payments.

Holy cow, that's WAY lower that I expected:

Also if any payment issue ever happens, it's 99% chance a PayPal issue.

I'm seeing little reason to keep accepting PayPal.

10 years ago this graph was completely flipped, and soooo many people paid online with PayPal.

​

​

Picture:

I mentioned in my last email this driverless Waymo car sits in the same spot everyday about a block from my house.

It makes random trips to pickup people, drops them off, then comes back again.

*STORY UPDATE*
An engineer at Waymo sent me an invite code so I rented it to see what it was like, result: Awesome!

twitter profile avatar
Neville Medhora
Twitter Logo
@nevmed
I rented this driverless Waymo to see what it was like, result: Awesome! https://twitter.com/nevmed/status/1848777512345649547
video
twitter profile avatar
Neville Medhora
@nevmed
This driverless @Waymo car sits in the same spot (for about 2 months now) everyday about a block from my house. It makes random trips to pickup people, drops them off, then comes back again. I assume they station cars strategically around town to make faster pickups?
4:14 PM β€’ Nov 1, 2024
1
Retweets
50
Likes
​

Here's some things I've been loving about this system:

  • Not having a driver is awesome. I can talk on the phone or to other friends in the car without worrying what someone will overhear.
  • The AC and radio controls are in the back, so I can pick any vibe and temp in the car without worrying about the driver.
  • I feel a bit safer with the computer driving than a human driving.

I can TOTALLY see full-driverless system being the much preferred way of getting around in the near future.

​

​

Essay:

So let's say we get hired to make advertising campaigns for Ford F-150 trucks.

The problem is you know nothing about trucks 🀨.

But as a marketer/copywriter you know a trick:

Go to the local Ford dealership, and ask to speak to the top sales rep.

Give em $500 and say "I just want to ask you questions for like 10 minutes."

Ask them: "When you're talking to someone about Ford F-150's, what makes people's eyes light up?"

This is how you figure out what people TRULY CARE ABOUT in a product. See here →​

​

​

​

Splurge:

One of my favorite uses of money is spending $20 for a Canva tshirt with your friends face on it πŸ˜‚

Sometimes it's hard to buy gifts for people, and this one always gets a laugh πŸ˜‚

​

​

Have a great Friday!​
​
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Thank you for helping me get my messaging clear, concise, and effective!" -LR

​

"Thanks for all the feedback. Booked my fifth client today!" -BD

​

​"Conversion is up by 50% on my landing page. Thanks for the feedback and rewrites." -KF

​

​

Older messages

🎤 The SWIPES Email (Friday, November 1st, 2024)

Friday, November 1, 2024

The SWIPES Email ​ Friday, November 1st, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: The US Elections are coming up, and this graphic

going... going.... gone.

Monday, October 28, 2024

Quick heads up we're removing our monthly option for the rest of the year. So if you've been wanted to test Copywriting Course out, grab it now for $97/mo (cancel anytime with one click).

🎤 The SWIPES Email (Friday, October 25th, 2024)

Friday, October 25, 2024

The SWIPES Email ​ Friday, October 25th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: One of my favorite re-brands in modern history

🎤 The SWIPES Email (Friday, October 18th, 2024)

Sunday, October 20, 2024

The SWIPES Email ​ Friday, October 18th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: The goal of a sale is to get people to take

🎤 The SWIPES Email (Friday, October 4th, 2024)

Friday, October 4, 2024

The SWIPES Email ​ Friday, October 4th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ Swipe: When reviewing people's websites, a cause of

You Might Also Like

3-2-1: The power of limiting your options, the value of eagerness, and what we undervalue

Thursday, November 21, 2024

3 ideas, 2 quotes, and 1 question to consider this week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🤯 You Will Be Left Behind (Unless You Learn These 10 Truths)

Thursday, November 21, 2024

PLUS: Live event. Big lessons. Huge prizes (for everyone) 10 Hard Truths You'll Need to Build Wealth Contrarians, Last week, we teased you with the biggest ownership event of the decade — the Main

Ahrefs’ Digest #210: Google manual actions, fake AI profiles, and more

Thursday, November 21, 2024

Welcome to a new edition of the Ahrefs' Digest. Here's our meme of the week: — Quick search marketing news ICYMI, Google is rolling out the November 2024 Core Update. Google quietly introduces

Closes Sunday • Black Fri TO CyberMon Book Promos for Authors

Thursday, November 21, 2024

Book Your Spot Now to Get Seen During the Busiest Shopping Season of the Year! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Please enable images to see this email. Black Friday & Cyber

What Motivates Marketers? The Answers Will Shock You 🫢

Thursday, November 21, 2024

We surveyed marketers across the globe - here's what they say. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🧙‍♂️ NEW 8 Sponsorship Opportunities

Thursday, November 21, 2024

Plus secret research on SoFi, Angara Jewelry, and Dyson ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Literature Lab vol. 1 - Rebecca Makkai | #122

Thursday, November 21, 2024

Fiction: I Have Some Questions for You by Rebecca Makkai ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Farmer Strikes Back

Thursday, November 21, 2024

(by studying law) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why Leaders Believe the Product Operating Model Succeeds Where Agile Initiatives Failed

Thursday, November 21, 2024

The psychological, organizational, and strategic reasons behind this seeming contradiction ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

December starts, prepare the 2025 marketing

Thursday, November 21, 2024

We're about a week from December 2024 😮 Did the time fly by for you? I would suggest NOW start planning for how to 2X your 2025. An easy way is to improve the effectiveness of everything in your