🎤 The SWIPES Email (Friday, November 8th, 2024)

The SWIPES Email

Friday, November 8th, 2024
​
An fun-ucational email by Copywriting Course and Swipe File. Enjoy!

​

🎀 Listen to this email here:

​

Swipe:

This is how to use chopsticks:

I eat nearly 100% of my meals (at least at home) with chopsticks!

There's so many benefits: ​
- They slow down your eating.
- Easy to clean.
- You can keep like 20 sets of them in a small space.
- It’s more fun!

​

​

Wisdom:

I like this concept that businesses should identify their:
"Persona. Problem. Promotion."

Listen to Ayman describe it:

​
Basically a business needs to figure out:
β€’ Persona:
Who do you sell to?
​‒ Problem: What problem do you solve for them?
​‒ Promotion: How do I get these customers?

Reply with your PPP to this email if you want!

​

​

Interesting:

I did a review of customer payments from this/last year, and depending on the month, credit card payments are 3x to 18x the volume of PayPal payments.

Holy cow, that's WAY lower that I expected:

Also if any payment issue ever happens, it's 99% chance a PayPal issue.

I'm seeing little reason to keep accepting PayPal.

10 years ago this graph was completely flipped, and soooo many people paid online with PayPal.

​

​

Picture:

I mentioned in my last email this driverless Waymo car sits in the same spot everyday about a block from my house.

It makes random trips to pickup people, drops them off, then comes back again.

*STORY UPDATE*
An engineer at Waymo sent me an invite code so I rented it to see what it was like, result: Awesome!

twitter profile avatar
Neville Medhora
Twitter Logo
@nevmed
I rented this driverless Waymo to see what it was like, result: Awesome! https://twitter.com/nevmed/status/1848777512345649547
video
twitter profile avatar
Neville Medhora
@nevmed
This driverless @Waymo car sits in the same spot (for about 2 months now) everyday about a block from my house. It makes random trips to pickup people, drops them off, then comes back again. I assume they station cars strategically around town to make faster pickups?
4:14 PM β€’ Nov 1, 2024
1
Retweets
50
Likes
​

Here's some things I've been loving about this system:

  • Not having a driver is awesome. I can talk on the phone or to other friends in the car without worrying what someone will overhear.
  • The AC and radio controls are in the back, so I can pick any vibe and temp in the car without worrying about the driver.
  • I feel a bit safer with the computer driving than a human driving.

I can TOTALLY see full-driverless system being the much preferred way of getting around in the near future.

​

​

Essay:

So let's say we get hired to make advertising campaigns for Ford F-150 trucks.

The problem is you know nothing about trucks 🀨.

But as a marketer/copywriter you know a trick:

Go to the local Ford dealership, and ask to speak to the top sales rep.

Give em $500 and say "I just want to ask you questions for like 10 minutes."

Ask them: "When you're talking to someone about Ford F-150's, what makes people's eyes light up?"

This is how you figure out what people TRULY CARE ABOUT in a product. See here →​

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​

​

Splurge:

One of my favorite uses of money is spending $20 for a Canva tshirt with your friends face on it πŸ˜‚

Sometimes it's hard to buy gifts for people, and this one always gets a laugh πŸ˜‚

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​

Have a great Friday!​
​
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Thank you for helping me get my messaging clear, concise, and effective!" -LR

​

"Thanks for all the feedback. Booked my fifth client today!" -BD

​

​"Conversion is up by 50% on my landing page. Thanks for the feedback and rewrites." -KF

​

​

Older messages

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The SWIPES Email ​ Friday, November 1st, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: The US Elections are coming up, and this graphic

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