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It’s National Young Reader's Week, Reader! What book made the deepest impact on you as a young reader? For our Director or Editorial, it was From the Mixed-Up Files of Mrs. Basil E. Frankweiler.

In today’s edition:

• 🧵 Today's Tip of the Day is for Instagram and Threads

• 🗺️ A strategic approach to marketing on Reddit

• Instagram content features

• Instagram for Business changes

Want to test Threads for marketing? Looking for a way to bring conversations you're having on Instagram over to Threads?

Try Instagram's Create Thread Feature

This new feature lets you easily share your Instagram comment and the original Instagram post to Threads! 

Here's how it works:

Go to the Instagram comment you want to share on Threads. Next, press and hold the comment or swipe it to the left to bring up a menu with a new @ option. Tap it.

This will automatically create a new Threads post with your comment and a link to the original Instagram post. You can add your thoughts or extra context to the Threads post before sharing it with your followers.

Note: This feature is relatively new, so make sure your Instagram app is up-to-date.

Today's tip was inspired by Jerry Potter, host of the Social Media Marketing Talk Show.

How Are You Navigating the Constantly Changing Social Media Landscape?

If you’re feeling overwhelmed by constant platform changes, wishing there was a way to know what’s next, you’re not alone. The struggle is real…but there is a solution! Attending Social Media Marketing World will help you stay on top of the latest trends, tactics, and updates in social. 

"This conference keeps informing me of what's on the horizon and what I need to keep my eyes on from a web, video, social media standpoint," said Steve Chalk.

Get your All-Access ticket today and lock in your plans for 2025!

I'm ready to stay ahead of the curve.

Getting Started With Reddit: The Future of Online Conversations: Part 2

Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics?

In this article, we'll explore what you need to know when you’re ready to begin marketing on Reddit.

Research Your Industry Presence

Once you're comfortable with Reddit basics, Csutoras recommends researching your industry's presence using the site's search features.

For example, you can type in site: [yourdomain.com] and hit search. Right off the bat, you'll see subreddits your domain has been mentioned in.

When evaluating which subreddits to join, look beyond subscriber counts, check the "online now" number. If you open up one community and see five people online versus another community that has fifty online, you’ll be able to discern where people are actually active.

You'll also want to consider factor such as:

• Posting frequency

• Community Rules

• Content quality

• Moderator activity

If one subreddit is massive in scope and scale while another is more targeted to your product but limits what you can talk about, you'll need to decide where to spend your time. The balance is in finding where you have the most visibility in the largest audience with the least resistance.

Next, assess the content performance in each subreddit you're considering.

Use the "Top" sorting option to see posts that have been successful in the past. Then, look at community response patterns and engagement levels. Finally, note which times are best for posting content to generate the most engagement.

#3: How to Establish Your Reddit Presence for Marketing

The key to success on Reddit is approaching it like any real-world community. As Csutoras explains, think of it like a civic center: "Would you walk in, go up on stage, grab the mic, and start talking? Would you walk in and just start handing out business cards to everybody and promoting yourself? No, that wouldn't go well."

Instead, observe how each community operates and learn which topics resonate with each subreddit. Again, pay special attention to each community's rules and norms. If something in the rules prohibits you from engaging, find another subreddit or create your own.

When you're confident you understand a subreddit, you can begin building relationships with regular participants and the moderators.

Start with smaller subreddits and begin by commenting on older posts first, and remember that Reddit users value authenticity over promotion. Don't be lazy. Instead of posting, "I have a social media account I want to grow. Can you help me?" give your fellow Redditors some context and background. 

"I have an account that's [this large] that's been [doing this], and it's in [this space].  I'm trying to accomplish [goal], and I've been incorporating [these strategies]. I'm noticing [this outcome]. I want to see [this outcome]. What am I missing? Can you recommend something new that's worked for you in the past?"

This post type will likely get multiple comments because your ask is specific and detailed.

It's also important to follow up on conversations rather than abandoning them. You wouldn't just walk away from someone during a face-to-face conversation, so don't do that on Reddit. If someone takes the time to write a thoughtful response to your question, don't just reply with, "Thank you."

Instead, reply with, "Thank you so much. I never really understood how the battery life impacted the distance like that. It's very interesting to see how the voltage doesn't necessarily apply to the mileage so much as how you're running the device. Overall, this is really intriguing, and I'm going to have to consider this more when I start making a purchase."

Finally, when you face criticism–and you likely will, Csutoras emphasizes avoiding defensiveness. A defensive stance can divide the community, with some users supporting you and others opposing you, which could put you at odds with the moderators.

A quick apology that acknowledges your mistake is the fastest way to move forward," he advises. "I'm really sorry. I genuinely didn't mean to come off like that. I apologize; I'll make sure I do better in the future."

A Final Word About Marketing on Reddit

Success on Reddit requires patience and authenticity. While the platform may take more time and effort than other social networks, the potential for deep customer relationships and genuine brand advocacy makes it worthwhile.

"Anybody can be successful on Reddit," Csutoras concludes. "As long as you're willing to put the work in." The key is approaching the platform with respect for its unique culture and a genuine desire to contribute value to its communities.

Today's advice is provided with insights from Brent Csutoras, a featured guest on the Social Media Marketing Podcast.

Instagram for Business Sunsetting: In December 2024, the Instagram for Business website will no longer be available. All content from the website will be moved to the Meta for Business website to provide a single, comprehensive platform for businesses to access information and tools across Meta technologies. Source: Social Media Examiner’s Editorial team via Instagram.

Instagram and Threads Content Updates: Instagram introduced a 15-minute window during which users can edit their posts. The platform has also expanded its boosting capabilities to include most GIFs and stickers, making more content types eligible for promotion. Additionally, users can now replace copyrighted music in their posts with boost-eligible sounds when preparing content for promotion. Finally, Threads users can now share up to 20 photos or videos in a single carousel post, matching the functionality available on Instagram.Source: Instagram

Did You Know?

Holly trees are dioecious, meaning they have separate male and female plants. Only female holly trees produce red berries, but they need a male tree nearby for pollination.