The SaaS Club Newsletter

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 Goldcast’s journey from cold email failures to $10M+ ARR
  

• 🚀 PropelAuth: Seamless auth for dev teams

• 📈 Join a community program to hit $10K MRR faster
  

• 📚 A CEO’s guide to avoiding common pitfalls

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🎧 Podcast: New Episode

Goldcast: From Failed Cold Emails to Scaling Beyond $10M ARR

Palash Soni is the co-founder and CEO of Goldcast, a video campaign platform that helps B2B marketers create, boost, and share content.

In 2020, while at Harvard Business School, Palash and his co-founders spotted an opportunity when everything went virtual during the pandemic.

They started Goldcast as a digital events platform, focusing on helping B2B marketers get measurable results.

But getting those first customers wasn't easy.

Cold emails and outreach efforts weren't working, until they eventually realized it was their product's user interface that was holding them back.

They spent a grueling five weeks overhauling the user interface, which finally helped them to get some traction.

Their big break came when Drift became a customer. This opened doors to more B2B marketers and helped fuel their growth.

But as the market evolved, Palash noticed signs that customer retention was becoming a potential issue.

He made the tough call to pivot the company's focus, expanding beyond just events into a full video content platform.

His team pushed back, but Palash was convinced it was the right move.

It was a risk, but one that paid off.

Today, Goldcast serves over 300 customers, generates 8-figures in ARR, and has raised $30 million in funding.

In this episode, you'll learn:

• How Palash and his team found their fit in the competitive virtual events space.

• Why the product's user interface was crucial, and how improving it jumpstarted their growth.

• The challenging decision to change their business model and expand their product offering.

• How running their own events became their most effective marketing strategy.

• Why Palash thinks they might have over-invested in customer support, and the unexpected benefits they got from that.

I hope you enjoy it!

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🚀 PropelAuth: Authentication for B2B SaaS

PropelAuth is authentication your whole company will love. 

If you're tired of your dev team getting bogged down with authentication issues instead of building your core product, it's time to use PropelAuth.

They take care of all the complex auth stuff - from Enterprise SSO to user analytics - so you can focus on what really matters: your product.

PropelAuth integrates quickly for devs and provides built-in tools for your customer-facing teams. It's the full package.

Sign up for free (no credit required). And when you're reading to upgrade use code SAAS24 for 50% off the Growth plan for 6 months!

Sign up for a free account

🚀 Early-Stage SaaS Founder? Hit $10K MRR Faster

Struggling to scale your early-stage SaaS? Most founders waste precious time and money making rookie mistakes without a clear path forward. 

SaaS Club Launch is a 12-week group coaching program that connects you with a close-knit community of early-stage SaaS founders. 

Get personalized guidance, weekly group coaching, and grow alongside fellow founders also on the path to $10K MRR.

Apply now to join

 📗 Book of the Week

This week's book recommendation is from Palash:

The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni

"It sounds like a gimmicky title, but it's one of the best books I've read. It's a people management book that's very specific to CEOs." - Palash

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.