CXL - A/B Testing Tools: Mistakes to Avoid

Choosing the right A/B testing tool can be a game-changer—or a complete waste of resources. If you're stuck trying to figure out which tool is right for your needs, start here.

In this CXL Feed,  Ruben de Boer breaks down everything you need to consider before you commit to a tool—so you can test with confidence and avoid costly mistakes.

 👇 Here are the key takeaways:

🔴 Always start with a solid foundation:
 - A tool alone won’t get you the results you want.
 - Before starting with any tool, make sure you have a strategy, the right team, and a solid process in place. 
 - Without these, a tool is just wasted resources.

🔴 Ask yourself the right questions to figure out what you actually need:
  - What’s your budget?
  - What’s an estimation of the number of visitors you want to test?
  - Who will work with the tool?
 - Do you want to test client- or server-side, or both?
 - Could your website’s technology pose a challenge?
 - Should it integrate with other tools?
 - Does it need personalization features?
 - Where should data analysis and documentation take place?
 - What other special features do you need?

👉 Think long-term. Consider how you’d answer these questions in two years from now. Some tools offer upgrades, but others could mean a costly switch later.

Watch the full video below to get all the tips to confidently start testing.

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