It’s Wednesday, November 13, and this week, we’re asking newsletter operators how they named their newsletters. But first…

I’m co-hosting a webinar with Beefree on Tuesday, November 19, where we’ll talk through best practices for setting up landing pages that convert more readers into newsletter subscribers. (If you can’t make it live, that’s OK! Register and we’ll send you the recording + bonus resources after.) It’s completely free to join, and I promise you’ll walk away with at least 2-3 things you can do to grow your list faster. Register here…

I’ve found LinkedIn to be a useful channel for meeting new folks and discovering interesting newsletter content, and I’d love if you connected with me there. But if you do, will you also attach a note to your connection request? I accept pretty much every request as long as they add a note…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this fall are presented by Beefree, which makes designing great emails and landing pages better and faster. Their drag-and-drop builder and mobile-friendly templates work seamlessly in all email clients, from Gmail to Outlook. With Beefree, you can save time and still create standout designs that drive results.

Get started for free, and upgrade as you grow.

We Asked a Dozen Newsletter Operators How They Named Their Newsletters. Here’s What They Told Us.

How do you come up with a good name for a newsletter? Some are straightforward and clear. Others lean into a writer’s name or topic. Some names are carefully considered, informed by past mistakes. Others made a last-minute gut decision.

So Claire Zulkey reached out to a few operators to learn about the origins of their newsletter’s name, including:

Joanna Goddard of Big Salad
Lindsey Stanberry of The Purse
Melinda Moyer of Is My Kid the Asshole?
Ryan Broderick of Garbage Day

Here’s what they told us about how and why they titled their newsletters — and what you should keep in mind when you name your next newsletter. Read the story here

What’s the difference between the newsletters that grow quickly and those that don’t? The secret is often a well-optimized newsletter landing page.

A great landing page is a hugely important piece in your growth strategy. It gives you the chance to make a great first impression, convert new readers to subscribers, and start building trust with your audience.

I see too many newsletters make big mistakes with their landing pages — and it’s hurting their growth.

So I’m co-hosting a webinar on November 19 with Beefree to make sure you don’t make those same mistakes.

Join me and two friends from the email world — Justine Jordan, the head of strategy and community at Beefree, and Mike Nelson, co-founder of Really Good Emails — as we walk through:

The must-haves for pages that convert, from copy to scroll-stopping design.
How to use a landing page to trigger immediate engagement with your newsletter.
What data to collect on a landing page — and what to leave off.
Tips for protecting your landing page from bots.

And we’ll showcase some of our favorite newsletter landing pages, too.

The webinar’s on Tuesday, November 19 at 6pm Europe / 12pm Eastern / 9am Pacific. It’s completely free to join. (If you can’t make it live, that’s OK! Register and we’ll send you the recording + bonus resources after.)

RSVP for the webinar here.

*This content has been promoted by our partners*

From my reading list...

Over the past few months, we’ve tested dozens of different AI tools and identified 13 that we think can make a difference in your newsletter strategy. (Inbox Collective)

When you’re designing a holiday email, keep in mind readers who are colorblind — using red and green together could make it tough to read the text of an email. (Email on Acid)

I really enjoyed this guide to monetizing your newsletter. (Big Desk Energy)

This isn’t newsletter specific, but any time there’s a story about a project built on Google Docs, I’m almost certainly going to feature it. (The Washington Post)

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📬 Want to work with Inbox Collective? Here’s how I can help you.

✏️ Looking for a new job in the email space? I might be able to help.

🎯 Want to reach 11,000+ people in the email space? Let’s talk.

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Not a Newsletter - 📬 No. 56 | How to name your newsletter

We Asked a Dozen Newsletter Operators How They Named Their Newsletters. Here’s What They Told Us.

From my reading list...

Older messages

Let’s talk landing pages

📬 No. 55 | AI tools for newsletters

📬 No. 54 | How to diagnose a drop in engagement

📬 No. 53 | Your newsletter questions, answered

📬 No. 52 | Get your logo into the inbox

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