It’s Wednesday, October 16, and this week, we’re breaking down a new way to get your logo into the inbox. But first…

What can you do to keep readers engaged with your newsletter after the election? I’ll be co-hosting a webinar next Monday, along with the team at the Institute for Nonprofit News, with some ideas. You can register here…

If you ever feel like you’re not moving fast enough with your newsletter, I’ve got advice…

What does a good open or click rate look like? Here are a few benchmarks (and best-in-class numbers, too)…

—Dan (say 👋 via email or LinkedIn)

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What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter?

Having your logo next to your name in the inbox typically leads to higher open rates. That extra bit of branding can really help your newsletter stand out. But in the past, if you’ve wanted to put your newsletter’s logo in the inbox, you only had two options:

If you had a trademarked logo and $1,299 a year to spend, you could go through the process of setting up BIMI. (This was the route many large brands went.)
Or you could use a hack to get your logo into Gmail inboxes. (This is what pretty much everyone else did.)

But now there’s an interesting third option. It's called a Common Mark Certificate, or CMC, which will allow you to get your logo into AOL, Gmail, and Yahoo inboxes.

So what is the CMC? Who’s it for? How much does it cost? And how do you get one? I broke down the answers you’ll need in this guide. Read the story here

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From my reading list...

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more. (Inbox Collective)

Pretty big news from the ad world: Zeta acquired LiveIntent, one of the biggest players in the newsletter ad space. (A Media Operator)

I try to avoid waiting into the world of politics in this newsletter, but I was fascinated by this deep dive into the subject lines and content of presidential fundraising emails. (The New York Times)

ICYMI: Here’s how to use in-newsletter polls to engage with and learn from your audience. (Inbox Collective)

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📬 No. 52 | Get your logo into the inbox

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter?

From my reading list...

Older messages

📬 No. 50 | Ask the right questions (the right way)

A little surprise: Announcing my non-profit newsletter course 🎉

📬 No. 49 | Your newsletter might not need an overhaul (yet)

📬 No. 48 | Best practices every newsletter should do

📬 No. 47 | How to throw a great event

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