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📬 No. 54 | How to diagnose a drop in engagement

͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
It’s Wednesday, October 30, and this week, Yanna-Torry Aspraki is back with a new Ask a Deliverability Expert. But first…

I’m delighted to be returning to Denmark this January to give the closing keynote at Email Summit DK, the largest email conference in Europe. Early bird tickets are on sale — hope to see all of my readers from Scandinavia there...

There’s a lot of confusion about whether image size affects email clipping. I cleared that up here…

If you’re looking for a new job in the newsletter space, submit your info here. I might be able to connect you to newsletters that are hiring…

—Dan (say 👋 via email or LinkedIn)
All of our newsletters this fall are presented by Beefree, which makes designing great emails and landing pages better and faster. Their drag-and-drop builder and mobile-friendly templates work seamlessly in all email clients, from Gmail to Outlook. With Beefree, you can save time and still create standout designs that drive results.

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How to Diagnose an Unexpected Drop in Open Rates and Engagement


A few weeks ago, I got a question from a reader: “We saw a drop in open rate and engagement recently, and we’re not sure what’s going on. What are the steps you’d take to diagnose the problem?”

I had a few thoughts — but I really wanted to hear what Yanna-Torry Aspraki would say. In the latest edition of Ask a Deliverability Expert, Yanna-Torry walks through 12 things she’d check — from domain reputation to spam traps to ESP glitches — to try to identify the problem and fix it.
Read the article here
A big thank you to Beefree, the fall sponsor of Inbox Collective — they’re making everything in the newsletter and on our website available for free to all readers. 

If you’ve never used Beefree, now is the perfect time to try. With their easy-to-use drag-and-drop builder and over 1,700 free templates, you can create emails and landing pages in record time. Plus, you can deploy them through marketing platforms, including ActiveCampaign, HubSpot, or Mailchimp. 82% of users say Beefree makes email design faster, and 63% have seen click-through rates improve by over 11%.

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*This content has been promoted by our partners*

From my reading list...


How long should my newsletter be? What if my sending schedule is inconsistent? Should I republish my newsletter as an article online? Here are my answers to common newsletter questions. (Inbox Collective)

I really liked this list of ten niche newsletter business ideas. (Newsletter Operator)

And this list of growth ideas for indie newsletters was great, too. (Journalists Pay Themselves)

I’ve been getting a lot of questions lately about email authentication, so I wanted to re-share this guide to setting up one key authentication piece: DMARC. (Inbox Collective)
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📬 Want to work with Inbox Collective? Here’s how I can help you.

✏️ Looking for a new job in the email space? I might be able to help.

🍕 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.

🎯 Want to reach 11,000+ people in the email space? Let’s talk.
 
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Older messages

📬 No. 53 | Your newsletter questions, answered

Wednesday, October 23, 2024

“Here are a few answers to help you figure out what's right for your strategy.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 52 | Get your logo into the inbox

Sunday, October 20, 2024

“If you depend on your email strategy for revenue, you should be giving either the CMC or the VMC a closer look.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 50 | Ask the right questions (the right way)

Wednesday, October 2, 2024

“Polls help you learn about your readers and build a better newsletter. Here's how to use them effectively.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

A little surprise: Announcing my non-profit newsletter course 🎉

Friday, September 27, 2024

Everything a non-profit needs to build a great email strategy — completely free, thanks to GetResponse. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 49 | Your newsletter might not need an overhaul (yet)

Wednesday, September 25, 2024

“The newsletter you have right now is good enough. Direct your energy towards these priorities instead.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

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